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Old 07-06-2007, 08:20 AM   #1 (permalink)
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Apple's Iphone bait and switch

http://news.yahoo.com/s/ap/20070705/...e/apple_iphone
Quote:
Apple issues battery program for iPhone

SAN JOSE, Calif. - A consumer advocacy group has expressed outrage over Apple Inc.'s battery replacement program for the iPhone, while developers and hackers are trying to figure out ways they could expand the capabilities of the hot new gadget.

The hybrid cell phone, iPod media player and wireless Web-browsing device launched to much fanfare on June 29. On the same day, the Foundation for Consumer and Taxpayer Rights fired off a letter to Apple and AT&T Inc., the cell phone's exclusive carrier, complaining that customers were being left in the dark about the procedure and cost of replacing the gadget's battery.

The iPhone's battery is apparently soldered on inside the device and cannot be swapped out by the owner like most other cell phones.

Apple spokeswoman Jennifer Hakes said Thursday the company posted the battery replacement details on its Web site last Friday after the product went on sale.

Users would have to submit their iPhone to Apple for battery service. The service will cost users $79, plus $6.95 for shipping, and will take three business days.

The procedure is similar to the one it has for the company's best-selling iPod players, but because some users will not want to live without their cell phones, Apple is also offering a loaner iPhone for $29 while the gadget is under repair.

Harvey Rosenfield, founder of the Santa Monica, Calif.-based consumer watchdog group that wrote the letter last week, contends the iPhone's battery and repair costs should have been clearly disclosed earlier. The company outlined its cellular service rates and many other features of the iPhone in advance of its launch, which drew snaking lines around stores across the country.

"Some of them might be waking up now," Rosenfield said, "wondering who they got in bed with."

Apple did not have an immediate comment on the consumer group's concerns.

Rosenfield said he didn't detect the battery information, which is located under several layers of links on Apple's support page on its Web site, until earlier this week. Technology blogs also started reporting their discoveries of it this week while one of the questions Wall Street Journal tech columnist Walt Mossberg fielded Thursday from his readers was about what happens when the iPhone battery dies.

"The cell phone industry is notorious for not being consumer-friendly while Apple has a fairly good reputation, so for Apple to stand on a technicality of a hidden disclosure that's going to cost the user as much as 20 percent of the purchase price I think will prove to be a colossal mistake," Rosenfield said.

The iPhone costs $499 or $599, depending on the model, and requires a minimum two-year $60-a-month service plan with AT&T.

The consumer and taxpayer organization has gone to court over these kinds of issues in the past. It is embroiled in a pending lawsuit against Cingular, now part of AT&T, over its service termination fees, and is also one of the plaintiffs in a pending lawsuit against Apple over an early model iPod Nano that was allegedly defective because it scratched easily.

In addition, Rosenfield said, replacing the iPhone battery should be free to begin with while the product is under its one-year warranty.

He also questioned why Apple chose to go against the norm of what cell phone users are accustomed to — swapping out their own batteries and generally at a cost that is less than half of what Apple is charging now for the iPhone.

"I'm just surprised at Apple's decision to defy the common practice of allowing people to purchase replacement batteries," he said. "And the fact that the information is buried is just not appropriate."

Apple has not disclosed how many iPhones were available at launch, though analysts have speculated the amount was 500,000 or more. AT&T said the gadget had sold out at most of its stores on the night of the launch while many Apple stores ran out of stock by early this week. Those ordering the iPhone online through Apple's Web site on Thursday were being promised delivery would be in two to four weeks.

Meanwhile, software developers anxious to find ways they could introduce applications tailored for the iPhone's Web browser were preparing to get together in Silicon Valley this weekend at an ad hoc conference called iPhoneDevCamp.

Also, a tech-savvy audience cheered the latest work this week of a hacker known for cracking copy-protection technology and creating workarounds of Apple products. Jon Lech Johansen, also known as "DVD Jon," posted on his blog Tuesday a method for people to turn on the iPod and Wi-Fi features — but not the cell phone functions — of the iPhone without going through the required activation process and service fees of AT&T.

Johansen did not respond Thursday to e-mails seeking comment.
I have to say wow to this. It is going to cost almost $90 to replace your battery on your iphone. In addition, you will loose your phone for a few weeks while you wait for the battery to be replaced unless you pay another $30 for a loaner. This is pretty ridiculous. I can only see this as intentional. There is not a cell phone maker out there (other than apple) that would make a phone whose battery couldn't be swapped midday. What about the business users that talk on their phones 12 hours a day and need to replace the battery with a spare daily? It seems like such an obvious thing that apple should have done but they have shot them self in the foot with this. Batteries typically need to be replaced every 1-2 years. That is a steep cost on top of the originally steep cost for this phone.
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Old 07-06-2007, 08:28 AM   #2 (permalink)
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Quote:
Originally Posted by Cynthetiq
Quote:
Originally Posted by Destrox
You think Apple would have learned from the iPod battery fiascos.....
They did. They allow for 3rd Party vendors to fill in the gaps that they wish to not fill in. Apple provides service, which many Apple enthusiasts are willing to use instead of 3rd Party.

There is a whole marketplace/cottage industry that does that.

ipodbattery.com
As stated in the iBrick thread.

I would hardly call this a bait and switch. A bit sensationalistic if anything.

It was well known prior to the sales, that there was no replacement of the battery midday. What was unknown was how either Apple or other 3rd party would deal with it.

Again, I'm 100% positive that someone out there will create an iPhone cracker (maybe some of you remember the old MacCrackers for the original Macs) to easily disassemble the unit, and replace the battery.

Mother Necessity mixed in with some Capitalism.
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Old 07-06-2007, 08:29 AM   #3 (permalink)
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Of course people did know they couldn't replace the battery. What they didn't know is that it would take $90 plus a few weeks to replace your battery.
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Old 07-06-2007, 08:33 AM   #4 (permalink)
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why should they do it any differently than the ipods?
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Old 07-06-2007, 08:35 AM   #5 (permalink)
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Quote:
Originally Posted by Cynthetiq
As stated in the iBrick thread.

I would hardly call this a bait and switch. A bit sensationalistic if anything.

It was well known prior to the sales, that there was no replacement of the battery midday. What was unknown was how either Apple or other 3rd party would deal with it.

Again, I'm 100% positive that someone out there will create an iPhone cracker (maybe some of you remember the old MacCrackers for the original Macs) to easily disassemble the unit, and replace the battery.

Mother Necessity mixed in with some Capitalism.
Give me a fucking break.

Where are they going toi get the extra battery, just walk into Wallmart and buy one?

Please.

Talk about being delusional.

You also ignore the fact that all of the memory in the damn thing gets wiped when you replace the battery, so unless you want to waste time throwing all your photos and illegal MP3's and illegal downloaded vids and address book back into the thing you have to waste time backing all that shit up on your i-pod.

Yeah, that just makes me want to rush out and buy 10 of the goddamn things.
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Old 07-06-2007, 08:38 AM   #6 (permalink)
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yeah....I've never lost any of the information on any cell phone I had by replacing the battery....thats just ridiculous
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Old 07-06-2007, 08:38 AM   #7 (permalink)
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Quote:
Originally Posted by Rekna
Of course people did know they couldn't replace the battery. What they didn't know is that it would take $90 plus a few weeks to replace your battery.
Weeks, again with the sensationalism.

Most of the sites I've seen that responded to this press release corroborate maybe a 7 day turnaround. With Apple Stores being across the nation. I see the service working well. You walk inside the store, fill out a form, possible get a rental unit from them, and oh look! new shiny Macs!! possibly buy a new Mac or other accessories. Return back to the store to pick up your iPhone and return rental. Two visits to the store.

IMO this is Apple managing the PR in the wake of things like the original iPod wherein there was no program in place to replace the battery nor third party vendors.

I'd also wager that by the time the battery fails, the 2nd or 3rd generation units will be available. Electircal engineering is an exact science today. They can pinpoint and manipulate the exact fail points for expected lifetime.

Quote:
Originally Posted by Walking Shadow
Give me a fucking break.

Where are they going toi get the extra battery, just walk into Wallmart and buy one?

Please.

Talk about being delusional.

You also ignore the fact that all of the memory in the damn thing gets wiped when you replace the battery, so unless you want to waste time throwing all your photos and illegal MP3's and illegal downloaded vids and address book back into the thing you have to waste time backing all that shit up on your i-pod.

Yeah, that just makes me want to rush out and buy 10 of the goddamn things.
The memory in my Palm gets deleted when I replace that battery. I drop it into the cradle and it syncs back.

Same thing for the iPhone. You just have to make sure that you sync before you give it up.

As far as the battery is concerned, you can buy battery packs for iPods in some stores already that were originally sold by ipodbattery.com.

You may live in bumblefuck nowhere, but I can currently go to J&R Musicworld in downtown Manhattan and purchase an iPod battery replacement. I'd be back to work in 30 minutes.

and if you don't have a J&R World near you, Circuit City carries them too.

I don't see what the news is about this, except to take snipes at Apple.

Mind you, I don't care for Apple nor their business practices, they lost me as a customer when the Mac 128k came out, but their business model is as sound as any others out there.
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Last edited by Cynthetiq; 07-06-2007 at 08:51 AM.. Reason: Automerged Doublepost
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Old 07-06-2007, 09:13 AM   #8 (permalink)
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The cost of "the latest high-tech gadget" has always been high. You wanna be kewl and have the hottest shit on the market, be prepared to shell out big bucks for it.

This marketing ploy (and that's all it is) doesn't surprise me at all. Apple has all of their iFlock ripe for the picking, and seeing as how the rest of technology has caught up to (and surpassed?) Apple's gadgets and computers at a lower cost, what else can they do except introduce a new "gotta have it" toy? Then force you to pay up the whazoo for the gadget itself, the overpriced service, overpriced activation and overpriced battery replacement.

Then again, if you can afford a PHONE that costs $600, you can afford the upcharges that come with it.
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Old 07-06-2007, 09:16 AM   #9 (permalink)
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Originally Posted by Mister Coaster
Then again, if you can afford a PHONE that costs $600, you can afford the upcharges that come with it.

My thoughts exactly. It's like buying a gas-guzzling SUV--the guys that buy Hummers are the ones that can afford to put the gas in the Hummer. As for the battery replacement issue, most every article I read on the iPhone prior to its launch mentioned speculation of precisely how Apple would address the battery replacement issue, and most of them assumed it would be similar to the iPod battery replacement strategy--wow, they were right. Not really a big surprise. And I'm sure, as Cyn suggested, the market will adjust to meet consumer's needs--sure, there aren't third-party people out there yet replacing iPhone batteries, but give it a year and there will be.
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Old 07-06-2007, 09:26 AM   #10 (permalink)
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Quote:
Originally Posted by Walking Shadow
Give me a fucking break.

Where are they going toi get the extra battery, just walk into Wallmart and buy one?

Please.

Talk about being delusional.

You also ignore the fact that all of the memory in the damn thing gets wiped when you replace the battery, so unless you want to waste time throwing all your photos and illegal MP3's and illegal downloaded vids and address book back into the thing you have to waste time backing all that shit up on your i-pod.

Yeah, that just makes me want to rush out and buy 10 of the goddamn things.

Yeah because using the sync feature is just <i>SO</i> troublesome and time consuming

In the iBrick thread you were so angry about the iPhone.. and it's repeated here.. seriously.. if you don't like it then don't buy one. Why all the crazy hatred? If people wish to spend their money on a gadget that's their right to do so.. even if you don't think it's viable.. it's not your cash.

Apple has a great business model and an even better advertising agency. Apple could sell Steve Jobs turds if they wanted to. In the end.. big fucking deal. They've done a great job with marketing and why anyone would be so full of hate for that is beyond me. Besides, if the phone is so terrible, that leaves room for the competition to make a move.
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Old 07-06-2007, 09:39 AM   #11 (permalink)
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Originally Posted by guccilvr
Yeah because using the sync feature is just <i>SO</i> troublesome and time consuming

In the iBrick thread you were so angry about the iPhone.. and it's repeated here.. seriously.. if you don't like it then don't buy one. Why all the crazy hatred? If people wish to spend their money on a gadget that's their right to do so.. even if you don't think it's viable.. it's not your cash.

Apple has a great business model and an even better advertising agency. Apple could sell Steve Jobs turds if they wanted to. In the end.. big fucking deal. They've done a great job with marketing and why anyone would be so full of hate for that is beyond me. Besides, if the phone is so terrible, that leaves room for the competition to make a move.
LOL, on my Palm I actually have to press a button. On my iPod, I just dock it, I guess that the iPhone does the same thing since the details are in the simplicity of usage. I'm sure you can turn it off, like I can with the iPod. And so that Walking Shadow can't call me a hypocrite, I didn't buy the iPod it was given to me by my wife who won it at a sales meeting.

The slick Apple marketing machine has almost caught me back a couple times, but so far, it hasn't.

and yeah, people even clamour over Fake Steve Jobs. Go figure!
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Old 07-06-2007, 09:39 AM   #12 (permalink)
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Originally Posted by Mister Coaster
Then again, if you can afford a PHONE that costs $600, you can afford the upcharges that come with it.
There's a big difference between being able to afford expensive things and throwing money away. This falls into the later category. It's a poor design and a poor execution and should never have made it to market (especially since they made EXACTLY the same mistake with the iPod when it was first released). The way the world and virtually every portable electronic device on the planet uses rechargeable batteries, not making it hotswap-able is really just silly.

That doesn't mean that people didn't know it was coming or anything else, but it does mean that there's no reason the ambiguous "someone" shouldn't have come up with a more elegant solution.

On a side note after reading Cynthetiq's post, I'd rather the iPod had a command for sync'ing instead of doing it automatically. The whole process devours my system's processing power for some reason (I think it's just that the windows iTunes port is horribly inefficient) so it'd be nice not to have it auto-load iTunes and go through all that just because I plug it in.

Last edited by Frosstbyte; 07-06-2007 at 09:41 AM..
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Old 07-06-2007, 09:42 AM   #13 (permalink)
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Originally Posted by ShaniFaye
why should they do it any differently than the ipods?
Amen.

This is a non-story.
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Old 07-06-2007, 09:46 AM   #14 (permalink)
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Originally Posted by willravel
Quote:
Originally Posted by ShaniFaye
why should they do it any differently than the ipods?
Amen.

This is a non-story.
Because that was a bad way too?
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Old 07-06-2007, 09:53 AM   #15 (permalink)
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Originally Posted by Frosstbyte
Because that was a bad way too?
why? People I know sent their ipods back to Apple to have them replaced. They were very happy with the service they received.

People I know sent their ipods to 3rd party vendors, again, happy with the end result.

where's the disconnect?

Quote:
Originally Posted by Frosstbyte
On a side note after reading Cynthetiq's post, I'd rather the iPod had a command for sync'ing instead of doing it automatically. The whole process devours my system's processing power for some reason (I think it's just that the windows iTunes port is horribly inefficient) so it'd be nice not to have it auto-load iTunes and go through all that just because I plug it in.
I disabled mine from autosyncing. It no longer does it. It also does not load itunes upon connecting it, loading itunes is a system resource hog, not the syncing. Both are options that you can set seperately.
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Last edited by Cynthetiq; 07-06-2007 at 09:55 AM.. Reason: Automerged Doublepost
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Old 07-06-2007, 09:57 AM   #16 (permalink)
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Originally Posted by Frosstbyte
Because that was a bad way too?
No. My iPod mini's battery lasted for more than a few years. When I sold it on craigslist after 2 years of heavy use, it was still gong strong. There's no reason to think that the battery on the iPhone will go bad before you get to upgrade in a few years to a newer model.

Again, non-story.
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Old 07-06-2007, 10:02 AM   #17 (permalink)
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Originally Posted by Frosstbyte
Because that was a bad way too?
Yeah, the way I see it, Apple has learned everything, yet chosen to go a separate route. Cynthetiq says that they allowed for third-party vendors to solve the battery-replacement issues in its stead, but that by no means has the Apple Company resolving the issue.

Quote:
Originally Posted by Cynthetiq
Quote:
Originally Posted by Destrox
You think Apple would have learned from the iPod battery fiascos.....
They did. They allow for 3rd Party vendors to fill in the gaps that they wish to not fill in. Apple provides service, which many Apple enthusiasts are willing to use instead of 3rd Party.

There is a whole marketplace/cottage industry that does that.

ipodbattery.com
They perhaps did learn something, but not in the way you or the akin consumer would have liked it to...

Apple figured this in its way to promote a solid service for something that would eventually need taken care of, as it did with the iPods: the space-saving, non-tamper, integrated battery. It learned that this was a way to endorse the sleek look of its model, whether it be the iPod or the iPhone, and also have a sure money-income with the battery-replacement deal. Those that can afford to buy the iPhone and have it last, well, surely the would send it in to a trusted company that can assure a quality replacement job with guaranteed results.

That is the way business works: you identify a market, and then you target it with a quantifiable service that would be able to indugle the market.

This is what Apple learned, how to be a successful company that a fair share of consumers wouldn't mind spending extra for their services. Simple as that.
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Last edited by Jetée; 07-06-2007 at 10:06 AM..
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Old 07-06-2007, 10:04 AM   #18 (permalink)
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Originally Posted by Frosstbyte
There's a big difference between being able to afford expensive things and throwing money away. This falls into the later category. It's a poor design and a poor execution and should never have made it to market.
I couldn't agree more! The entire iPhone market strategy appears to be "Get people to throw away good money for something they don't really need." Face it, most tech-heads who bought the iPhone already have something that does the same thing anyway, they just want the new shiny one.
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Old 07-06-2007, 10:05 AM   #19 (permalink)
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Isn't most marketing "Get people to throw away good money for something they don't really need"?
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Old 07-06-2007, 10:13 AM   #20 (permalink)
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Originally Posted by Jetstream
They perhaps did learn something, but not in the way you or the akin consumer would have liked it to...

Apple figured this in its way to promote a solid service for something that would eventually need taken care of, as it did with the iPods: the space-saving, non-tamper, integrated battery. It learned that this was a way to endorse the sleek look of its model, whether it be the iPod or the iPhone, and also have a sure money-income with the battery-replacement deal. Those that can afford to buy the iPhone and have it last, well, surely the would send it in to a trusted company that can assure a quality replacement job with guaranteed results.

That is the way business works: you identify a market, and then you target it with a quantifiable service that would be able to indugle the market.

This is what Apple learned, how to be a successful company that a fair share of consumers wouldn't mind spending extra for their services. Simple as that.
Apple has always dictated form and function to the customer, and not using focus groups to hone that dictation. I'm sure people remember the original iMac hockey puck mouse...

But yes, that is a very good assessment of their business model.
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Old 07-06-2007, 10:20 AM   #21 (permalink)
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Isn't most marketing "Get people to throw away good money for something they don't really need"?
Close. I think marketing is "get people to think that they NEED something that they WANT". For some, that's throwing money away. For others, not so much.

Either way, Apple is very good at convincing people that they need the latest device.
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Old 07-06-2007, 10:55 AM   #22 (permalink)
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My iPod battery has effectively ceased to function after two years. I would much rather walk to my friendly neighborhood electronics store, buy a new battery and be on my way than dealing with sending it in and waiting and then having it come back. People (by that I mean devoted consumers of Mac products) don't seem to be particularly perturbed about it, so I guess it's working for them, as Jetstream observed.

To me it's another of Apple doing things the way they want to do them which makes me pay more and use more time for something that ought to be quick and easy. I guess I'll just have to content myself with that opinion and with buying other products when I can, since I still think it's a bad solution to a straightforward problem.

Again, it's not about spending money, even a lot of money. It's spending extra money to do something I can do myself. It's like the dudes in the bathrooms of swanky clubs and restaurants. I don't need you to open the door. I don't need you to hand me a towel or turn on the faucet. In fact, I'd rather not have you sitting there watching me take a piss and then giving me a dirty look when I only put a dollar in your tip jar.

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Old 07-06-2007, 11:06 AM   #23 (permalink)
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Originally Posted by Frosstbyte
My iPod battery has effectively ceased to function after two years. I would much rather walk to my friendly neighborhood electronics store, buy a new battery and be on my way than dealing with sending it in and waiting and then having it come back. People (by that I mean devoted consumers of Mac products) don't seem to be particularly perturbed about it, so I guess it's working for them, as Jetstream observed.

To me it's another of Apple doing things the way they want to do them which makes me pay more and use more time for something that ought to be quick and easy. I guess I'll just have to content myself with that opinion and with buying other products when I can, since I still think it's a bad solution to a straightforward problem.

Again, it's not about spending money, even a lot of money. It's spending extra money to do something I can do myself. It's like the dudes in the bathrooms of swanky clubs and restaurants. I don't need you to open the door. I don't need you to hand me a towel or turn on the faucet. In fact, I'd rather not have you sitting there watching me take a piss and then giving me a dirty look when I only put a dollar in your tip jar.
Skogafoss' original ipod battery stopped working many years ago. She replaced it with a 60Gb video ipod. But I got her an ihome clock/radio that also will wake you up with an ipod. So now that's her morning wake up.

As far as the bathroom attendant, why put anything in if you don't use the services?
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Old 07-06-2007, 11:06 AM   #24 (permalink)
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Well one argument that can be made is that the removable battery makes the whole unit less strong.

Anyway, this is what happens when people start running out of things to complain about. People made similar complaints about the iPod, and it now controls around 80% of the mp3 market. Assuming Apple Inc. can produce a cheaper version that works on any network, the same thing could happen to the cell phone market. Sorry, Nokia.
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Old 07-06-2007, 11:25 AM   #25 (permalink)
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some people, not all. I wouldnt own an apple device if you gave it to me.
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Old 07-06-2007, 11:34 AM   #26 (permalink)
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On the other hand, if they wanted to sell a 60GB model or upgrade, I'd be on it like a hobo on a ham sandwich.
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Old 07-06-2007, 11:40 AM   #27 (permalink)
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some people, not all. I wouldnt own an apple device if you gave it to me.
Is there any particular reason behind this??
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Old 07-06-2007, 11:56 AM   #28 (permalink)
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They really disappointed me with this whole you have to send this back to us to get it to work again kind of thing when the Ipod's came out...to see that they are screwing over people again with this phone that could almost double as a remote control for the space shuttle makes me even madder.

If someone wants to give them their money, great go for it. Me? Im happy with my Motorola phone and my creative labs mp3 player
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Old 07-06-2007, 12:01 PM   #29 (permalink)
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Originally Posted by ShaniFaye
They really disappointed me with this whole you have to send this back to us to get it to work again kind of thing when the Ipod's came out...to see that they are screwing over people again with this phone that could almost double as a remote control for the space shuttle makes me even madder.

If someone wants to give them their money, great go for it. Me? Im happy with my Motorola phone and my creative labs mp3 player
Do you have a Zen Shani?
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Old 07-06-2007, 12:52 PM   #30 (permalink)
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Quote:
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They really disappointed me with this whole you have to send this back to us to get it to work again kind of thing when the Ipod's came out...to see that they are screwing over people again with this phone that could almost double as a remote control for the space shuttle makes me even madder.

If someone wants to give them their money, great go for it. Me? Im happy with my Motorola phone and my creative labs mp3 player
I understand where you're coming from but to me it's not really a big issue. It's no different than buying a Porsche and having to take it to a Porsche dealership to get it fixed. Apple has decided on a design but instead of only being able to take it to Apple stores, they have allowed third-parties to step in and make the repair go smoothly as well as give the consumers options on when/where they want their product fixed.

Sure, I won't be looking at the iPhone until it is available with a replaceable battery, but that's only because I go through batteries like crazy and I like to keep an extra battery handy.

I don't really see how it's screwing people over. People have known for quite a while that the iPhone would be released without a removeable battery, and the people who purchased one, weighed that factor against the others and decided it wasn't much of an issue. Charging for the replacement is only common sense to the business model of any company. I could understand anger if the batteries failed every couple weeks or after a few months, but the fact that the iPod batteries handled so well is testament that this phone with it's non-replaceable unit will be around long enough until you see v2.

So basically, are you saying that if I handed you a Macbook Pro you wouldn't take it??
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Old 07-06-2007, 01:27 PM   #31 (permalink)
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So basically, are you saying that if I handed you a Macbook Pro you wouldn't take it??
If that's a fair offer, yes please. I'll PM you the shipping address.
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Old 07-06-2007, 01:30 PM   #32 (permalink)
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It's no different than buying a Porsche and having to take it to a Porsche dealership to get it fixed.
Actually a better analogy is buying a Porsche that had a battery soldered into it. Then in order to replace the battery you had to take it into a Porsche dealer and instead of paying $200 you had to pay $2000. In addition if you didn't get it fixed through the dealer your warranty would be invalid.

Every other company on this planet has figured out how to put moduler batteries into their devices. Is the modular battery going to go the same way as the 2nd mouse button?
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Old 07-06-2007, 02:05 PM   #33 (permalink)
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The warranty isn't invalidated unless the tech screws it up. But, relative values would mean ~$7k+ for the Porsche battery.

Really, it's not the biggest issue. People who don't buy because of the battery would find something else wrong anyway. Or maybe it's better to say those who want it aren't going to be dissuaded by the battery issue alone. They know 3rd party rapid replacements will be available before they need one.

/me wonders what a Porsche dealer charges for the first 12mo service.
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Old 07-06-2007, 02:25 PM   #34 (permalink)
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Quote:
Originally Posted by Rekna
Actually a better analogy is buying a Porsche that had a battery soldered into it. Then in order to replace the battery you had to take it into a Porsche dealer and instead of paying $200 you had to pay $2000. In addition if you didn't get it fixed through the dealer your warranty would be invalid.

Every other company on this planet has figured out how to put moduler batteries into their devices. Is the modular battery going to go the same way as the 2nd mouse button?
It's a good analogy, because in my experience, the average Porsche owner who buys new is the kind of person (I'm tempted to say "elitist shithead") who has no problem paying 2 grand for the dealership to replace a battery and thinks it's perfectly fine as long as it has the logo on it. The average mac user I've seen is the kind of person (I'm tempted to say "brainwashed hipster") who thinks that Apple can do no wrong and makes decides from among competing products based on which one has the logo they're loyal to.
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Old 07-06-2007, 04:46 PM   #35 (permalink)
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See now we get to the whole point. If a person wants to buy something they will justify it in their minds however they want.. including the hassle and price of sending their phone in to replace a battery.
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Old 07-06-2007, 10:51 PM   #36 (permalink)
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It's not bait and switch, but it's bad business. First of all, some things people just expect, like being able to replace their cell phone battery. It'd be like HP making a laptop that doesn't have a screen, then in the ad they put "*No screen". First of all, most people just would think it was a misprint if they read it. Secondly, a lot of people may not notice. I mean, who the hell makes a laptop with no screen, right? Who makes a cellphone without a replaceable battery. Yes, it's their first. Yes, it's like an iPod. However, consumers have certain expectations.

I dunno, I just expect WAY more from Apple. I mean, they're Apple for pete sake!
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Old 07-07-2007, 07:41 AM   #37 (permalink)
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Originally Posted by guccilvr
See now we get to the whole point. If a person wants to buy something they will justify it in their minds however they want.. including the hassle and price of sending their phone in to replace a battery.
I don't think markeing people can convince most people to do something they don't already want to do.

We have so many things that are "wants" and very few that are "needs." I didn't need an iPod but I wanted one and enjoy it. And I wanted a smaller version when they came out.

My wife still uses my old mini after 4 years and we've yet to need to replace the battery. And she uses it all the time teaching yoga classes. And I've yet to replace the battery on my Nano.

However...I have no desire to get an iPhone!
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Old 07-07-2007, 07:53 AM   #38 (permalink)
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Quote:
Originally Posted by guccilvr
See now we get to the whole point. If a person wants to buy something they will justify it in their minds however they want.. including the hassle and price of sending their phone in to replace a battery.
Don't forget the hassle of listening to voicemail in any order, having a widescreen iPod, amazing touch-screen, having the best mobile browser ever available, and basically having the coolest phone out there. I guess people can justify this travesty in their minds because of their unchecked wants. It's sad, really.
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Old 07-07-2007, 08:14 AM   #39 (permalink)
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It's not bait and switch, but it's bad business. First of all, some things people just expect, like being able to replace their cell phone battery. It'd be like HP making a laptop that doesn't have a screen, then in the ad they put "*No screen". First of all, most people just would think it was a misprint if they read it. Secondly, a lot of people may not notice. I mean, who the hell makes a laptop with no screen, right? Who makes a cellphone without a replaceable battery. Yes, it's their first. Yes, it's like an iPod. However, consumers have certain expectations.

I dunno, I just expect WAY more from Apple. I mean, they're Apple for pete sake!
Bad business? If it was bad business then the stores wouldn't have been packed with people buying the phone. Consumers knew well ahead of time that the battery wasn't replaceable. Common sense would tell you that if the battery isn't replaceable then some sort of service would be needed in order to fix the phone. The stores were still packed and people like the phone. I like the phone but as I've said, I'm waiting for at least 2nd gen before I consider buying one.
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Old 07-07-2007, 08:42 AM   #40 (permalink)
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Quote:
Originally Posted by xepherys
I dunno, I just expect WAY more from Apple. I mean, they're Apple for pete sake!
Batteries are one of those Apple things. Things that seem inconsistent with their extraordinary efforts toward making attractive, elegant, and simple-to-use products.

I'm sure we could guess most of the reasons for making iStuff batteries difficult to replace - longer design time, it'd be thicker, it'd be heavier, it'd be weaker, it'd cost more, they'd make less on service, etc. - but knowing their formula wouldn't change that they've been pretty consistent in this area.

I put the battery thing in the annoying-but-not-a-deal-breaker category. My breakers are: 1) no phone-as-modem; 2) AT&T data service sucks. I'd have to buy data service from another carrier. Right. SOL for now.
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