Jetée

Yeah, the way I see it, Apple has learned everything, yet chosen to go a separate route. Cynthetiq says that they allowed for third-party vendors to solve the battery-replacement issues in its stead, but that by no means has the Apple Company resolving the issue.

They perhaps did learn something, but not in the way you or the akin consumer would have liked it to...

Apple figured this in its way to promote a solid service for something that would eventually need taken care of, as it did with the iPods: the space-saving, non-tamper, integrated battery. It learned that this was a way to endorse the sleek look of its model, whether it be the iPod or the iPhone, and also have a sure money-income with the battery-replacement deal. Those that can afford to buy the iPhone and have it last, well, surely the would send it in to a trusted company that can assure a quality replacement job with guaranteed results.

That is the way business works: you identify a market, and then you target it with a quantifiable service that would be able to indugle the market.

This is what Apple learned, how to be a successful company that a fair share of consumers wouldn't mind spending extra for their services. Simple as that.

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As human beings, our greatness lies not so much in being able to remake the world (that is the myth of the Atomic Age) as in being able to remake ourselves.

—Mohandas K. Gandhi