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Originally Posted by guccilvr
See now we get to the whole point. If a person wants to buy something they will justify it in their minds however they want.. including the hassle and price of sending their phone in to replace a battery.
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I don't think markeing people can convince most people to do something they don't already want to do.
We have so many things that are "wants" and very few that are "needs." I didn't need an iPod but I wanted one and enjoy it. And I wanted a smaller version when they came out.
My wife still uses my old mini after 4 years and we've yet to need to replace the battery. And she uses it all the time teaching yoga classes. And I've yet to replace the battery on my Nano.
However...I have no desire to get an iPhone!