04-07-2007, 09:32 AM | #81 (permalink) | ||
peekaboo
Location: on the back, bitch
|
Quote:
Quote:
__________________
Don't blame me. I didn't vote for either of'em. |
||
04-07-2007, 02:21 PM | #83 (permalink) | |
Upright
|
Quote:
Pertaining to shaving products, I have never seen an ugly face model for a Gillette commercial, and even if a particular model would seem unnattractive, that would be quite different from a commercial with purposefully less attractive men purposefully done to improve mens' self-image. Although I'm sure my point could be further argued, I don't believe that I have ever seen a commercial targeted towards men that stressed self-esteem issues as greatly as the Dove ad campaign (no commercials with overweight men lined up in nothing more than their undies), and that is the reason that we are discussing this in the first place. |
|
04-07-2007, 03:02 PM | #84 (permalink) |
Junkie
Location: Melbourne, Australia
|
I'd like to second this somewhat.
To me, Dove is simply trying to sell. In this case their marketing campaign is puts accross an idea of them being different. There's a whole rash of companies with similar approaches (eg bodyshop). It's worth having a high level of suspicion about this I reckon. Also... it does seem rather patronizing. As a lady said earlier. I mean, I'm a guy. If I was a woman I'd be offended. If I say a similar campaign with older guys in underwear, I'd probably be offended. Do they think we're stupid. Do they think we'll cheer them on if they tell us that we're ok? Man. There is not a single obese woman there... They are all fine. Actually - I think the Aust version has some slightly heavier ladies. Not that this is what you notice... I see a woman with a decent sized chest, wearing only underwear. That's my take on it as a guy. Last edited by Nimetic; 04-07-2007 at 03:06 PM.. Reason: Automerged Doublepost |
Tags |
campaign, dove, issues, selfesteem |
|
|