Nimetic

I'd like to second this somewhat.

To me, Dove is simply trying to sell. In this case their marketing campaign is puts accross an idea of them being different.

There's a whole rash of companies with similar approaches (eg bodyshop). It's worth having a high level of suspicion about this I reckon.

Also... it does seem rather patronizing. As a lady said earlier. I mean, I'm a guy. If I was a woman I'd be offended. If I say a similar campaign with older guys in underwear, I'd probably be offended. Do they think we're stupid. Do they think we'll cheer them on if they tell us that we're ok?

Man. There is not a single obese woman there... They are all fine.

Actually - I think the Aust version has some slightly heavier ladies. Not that this is what you notice... I see a woman with a decent sized chest, wearing only underwear. That's my take on it as a guy.