SSJTWIZTA

An ad for a Brazilian yogurt company recently came out with the tag line "Men's preference will never change." the tag line is used to push their low fat, light yogurt.

one of the photos the ads were using was this:


really? does that really look unattractive? i look and i see curves. i see a beautiful woman. granted, if she wanted to lose weight for herself thats one thing entirely. but it seems as if ads like this just add pressure to already good looking women. sending the message "slim down or you'll only get sympathy fucks."


i really have nothing more to say. i guess im just getting sick and tired of seeing shit like this almost everywhere i look. all the pressure on you girls must get a bit tiresome.

__________________
First they came for the Jews and I did not speak out because I was not a Jew.
Then they came for the communists and I did not speak out because I was not a communist.
Then they came for the trade unionists and I did not speak out because I was not a trade unionist
Then they came for me And there was no one left to speak out for me.
-Pastor Martin Niemoller

wooÐs

Dumb.

That's not the image to use. She looks very attractive to me. She's totally proportionate. Nothing grossly obese about her. Makes me not want to buy their product, actually, simply because of their advertising.

squeeeb

is it possible you are misinterpreting the whole thing? why do you think they are saying "you women need to lose weight"? seeing as it's brazillian, perhaps they are saying "men love naked chicks covered in strawberries." you said yourself you find her attractive. i don't think brazillians want skinny chicks, so could you possibly be projecting the american "skinny is hot" ethic on some country that doesn't have it? the add in english might not have come out quite the way it does in the native language.

__________________
onward to mayhem!

SSJTWIZTA

all of their ads for the LOW FAT/light yougurt have bigger girls...so no, i dont think im misinterpreting at all.

edit: after some googling, it seems as if the whole tag line is "..forget about it. men's preference will never change. fit light yogurt."

__________________
First they came for the Jews and I did not speak out because I was not a Jew.
Then they came for the communists and I did not speak out because I was not a communist.
Then they came for the trade unionists and I did not speak out because I was not a trade unionist
Then they came for me And there was no one left to speak out for me.
-Pastor Martin Niemoller

Randerolf

Bonus question: Is this "curvy" girl photo shopped?

My preference in women doesn't matter. The visual: A big, sexy, naked woman seems out of place in advertisements. The pitch: Eat this. Get laid. The result of the provocative ad: We are talking about it. I'm pretty sure that the ad agency is pleased.

"The only thing worse than being talked about, it not being talked about." -Oscar Wilde

Not everyone can have/be the man/women of their dreams.

Jetée

I don't quite get the premise of the yogurt ad, and due to my lack of understanding about it and its portrayal of "thicker" provocative women and "light" yogurt, I'm not quite sure how to process the two in contrast.

I've noticed advertising agencies trying to make the most of yogurt commercials since before the millenium, either by relating/identifying with women's thoughts and actions about health consciousness, or by appealing to men's senses of intrigue and innuendo.

I'm not going to make any bones about it, but I really stop, stare, & smirk each time this commercial airs.

__________________
As human beings, our greatness lies not so much in being able to remake the world (that is the myth of the Atomic Age) as in being able to remake ourselves.

—Mohandas K. Gandhi

Craven Morehead

I'll bet it sells yogurt. Probably pushes some buttons on women who have self image issues. Next time at the grocery, they grab a handful.

Now if they eat all they buy within two hours of returning home, maybe not so much.

Manic_Skafe

I can't see how it's even remotely possible to interpret this ad negatively - what man in his right mind would turn down a woman that looks that good naked? I read it as: A man's preference will never change so eat the yogurt and look this good naked.

It's dumb and condescending but no more so than ads normally are.

And for the record, if she came to me in search of a "sympathy fuck" - yogurt or not - I'd be happy to oblige.

__________________
"Porn is a zoo of exotic animals that becomes boring upon ownership." -Nersesian

Willravel

I'm no doctor, but I'm pretty sure her BMI is just under 30, which would classify her as overweight. Sure, the BMI system is a bit out of date, but it's still the system used by my doctor. She's more likely to have diabetes and heart disease because of her weight. She should eat more yogurt.

Also, as Randerolf pointed out, she's clearly been photoshopped quite a bit.

Punk.of.Ages

This thread gives me deja vu...

Anyhow, the chicks hot. She's about the size I prefer my women.

This doesn't matter. My opinions that of the minority. Women are pressured their whole lives about how skinny they should be. It goes so deep with some of them that it's not too hard to make them feel fat. I've witnessed chicks with literally no fat on them crying because someone called them fat...

Therefore, an ad like this will sell yogurt. It's shocking, it breeds discussion, and in an almost funny way it makes people feel like shit.

But, man, that chick is hot...

__________________
"The fact is that censorship always defeats its own purpose, for it creates, in the end, the kind of society that is incapable of exercising real discretion..." - Henry Steel Commager

"Punk rock music is great music played by really bad, drunk musicians." -Fat Mike

Plan9

Total thread deja vu. I swear I saw this in early '08. Meh, it's all about health not weight.

That and I refuse to have sex with a woman who's upper arms are thicker than my thighs.

__________________
Whatever you can carry.

"You should not drink... and bake."

Punk.of.Ages

*******************************************

I understand the whole health aspect, but that girl is not that far into the overweight category. Sure, she's got a slightly better chance than I to have issues with diabetes or heart disease, but at least ankles aren't blowing out under the pressure of walking.

I'm a smoker and a chronic alcoholic, anyhow. I can't really hold unhealthy life choices against anyone...

Plus, big girls appreciate you more =p

__________________
"The fact is that censorship always defeats its own purpose, for it creates, in the end, the kind of society that is incapable of exercising real discretion..." - Henry Steel Commager

"Punk rock music is great music played by really bad, drunk musicians." -Fat Mike

Fremen

I think I've seen this pic on Fark some time last year. I believe it was a photoshop thread.

I've never been to Brasil, but from the movies and other media I've seen over the years, they seem to idealize curvy women there.

__________________
Google

SabrinaFair

Yeah, this ad doesn't make a lot of sense to me. I don't see how this image is supposed to make women want to eat yogurt to lose weight. That's just me.

__________________
"With all its sham, drudgery, and broken dreams,
it is still a beautiful world.
Be cheerful. Strive to be happy."
-Desiderata

Cynthetiq

In conext with all the other from the campaign, I take it that men want sexy women...and that won't ever change.

__________________
I don't care if you are black, white, purple, green, Chinese, Japanese, Korean, hippie, cop, bum, admin, user, English, Irish, French, Catholic, Protestant, Jewish, Buddhist, Muslim, indian, cowboy, tall, short, fat, skinny, emo, punk, mod, rocker, straight, gay, lesbian, jock, nerd, geek, Democrat, Republican, Libertarian, Independent, driver, pedestrian, or bicyclist, either you're an asshole or you're not.

Willravel

Ah, so they're making fun of overweight women. That seems like a truly horrible marketing plan.

Punk.of.Ages

Actually, it seems to me, the easiest way to sell something is to make the potential buyer feel like shit and offer up a solution at the same time. That's exactly what these ads seem to be shooting for.

__________________
"The fact is that censorship always defeats its own purpose, for it creates, in the end, the kind of society that is incapable of exercising real discretion..." - Henry Steel Commager

"Punk rock music is great music played by really bad, drunk musicians." -Fat Mike

Plan9

Oooh, Brazilian women are so fine.

...

Yeah, but it's more of the rap video badonkadonk types... not the baby-got-back-and-sides-and-front-and-damn-girl-a-ziploc-of-cottage-cheese type.

Apparently the amount of meat in the middle ("gut") determines whether or not a woman is attractive, not the ass / thighs.

__________________
Whatever you can carry.

"You should not drink... and bake."

ASU2003

Really? It's the whole idea that if these normal women bought this yogurt they could look like the Hollywood movie stars. They would have better, more exciting lives and men would find them more attractive. And if we had a men's lounge with an anonymous poll I bet you 95% of non-overweight men would rather have their girlfriends/wives be non-obese. Cultures change over time, but this is where it is today, and it's not my fight.








And I remember this thread from a year ago too. Not that everyone here was around back then though.

inBOIL

Unless the overweight women get offended and give them a bunch of free publicity.

__________________
And you believe Bush and the liberals and divorced parents and gays and blacks and the Christian right and fossil fuels and Xbox are all to blame, meanwhile you yourselves create an ad where your kid hits you in the head with a baseball and you don't understand the message that the problem is you.

Daniel_

I'd have to agree with all of the above.

She's lovely.

__________________

╔═════════════════════════════════════════╗
Overhead, the Albatross hangs motionless upon the air,
And deep beneath the rolling waves,
In labyrinths of Coral Caves,
The Echo of a distant time
Comes willowing across the sand;
And everthing is Green and Submarine
╚═════════════════════════════════════════╝