Ronald becomes a McHottie - Tilted Forum Project Discussion Community

lindalove · 09-28-2005, 03:08 AM

Quote:

Ronald becomes a McHottie

Move over Paris Hilton – McDonald's going sexy

On the heels of Paris Hilton's sexually supercharged burger campaign for Hardee's and Carl's Jr, fast-food giant McDonald's is serving up a new generation of Ronald McDonald – one that's not a clown, and not even a Ronald for that matter.

The McMarketing campaign in Japan replaces the traditional baggy-pants male clown with a sexy, bikini-clad woman.

"In the Japanese TV commercial," notes Britain's Guardian newspaper, "the foxy female version, with shoulder-length straight auburn hair in place of Ronald's frizzy mop, smolders at the camera in a flowing yellow dress, and later a red and white striped bikini with thigh-length leggings and red high heels."

"The customers are calling her the female Ronald but that was not our intention," said campaign creator, Hidekazu Sato, known by his nickname Kazoo, through a translator. "We devised the costume and took the red and white stripes and the yellow, which were recognized and converted them into a stylish dress. ...

"We were assuming that even if we didn't include the McDonald's logo and even if the model was a beautiful Caucasian just those colors of the mnemonic design would wake up people's association with McDonald's. The important point is we didn't change Ronald himself – we played around with his costume."

The London Times reports the Japanese campaign is bringing customers back to the Golden Arches, as well as winning praise from design and fashion experts, but the gender change is too radical for a global audience, so the traditional clown is not being retired.

Illinois-based McDonald's, founded in 1955 by Ray Kroc, reportedly has had a grilling relationship with Japan since its debut in 1971.

According to the Times, when faced with accusations that hamburgers were inimical to the country's diet, Den Fujita, the first McDonald's Japan president, declared: "The reason Japanese people are so short and have yellow skins is because they have eaten nothing but fish and rice for 2,000 years. If we eat McDonald’s hamburgers and potatoes for a thousand years we will become taller, our skin become white and our hair blond."

http://worldnetdaily.com/news/articl...TICLE_ID=46494

This might be interesting.

MooseMan3000 · 09-28-2005, 03:54 AM

Well first,

Quote:

The customers are calling her the female Ronald but that was not our intention,

Quote:

The important point is we didn't change Ronald himself – we played around with his costume.

wtf? Figure out your press release before you give it and you won't have glaring contradictions

Also,

Quote:

The reason Japanese people are so short and have yellow skins is because they have eaten nothing but fish and rice for 2,000 years. If we eat McDonald’s hamburgers and potatoes for a thousand years we will become taller, our skin become white and our hair blond.

I hope that's just a poor translation, because that's really fucked up. Man, we really fucked with Japan's collective psyche in the 50s.

ObieX · 09-28-2005, 04:19 AM

As i understand it, the Japanese view the blonde haired white skinned person as the epitome of beauty. Of course all Japanese may not think that way, but I'm pretty sure that's the general consensus.

I can't wait to see what will happen when(if) the commercials come to the US. $10 says "parents groups" are gonna go ape-shit.

raeanna74 · 09-28-2005, 04:24 AM

[QUOTE:]The reason Japanese people are so short and have yellow skins is because they have eaten nothing but fish and rice for 2,000 years. If we eat McDonald’s hamburgers and potatoes for a thousand years we will become taller, our skin become white and our hair blond.[/QUOTE]

I can't even begin to say how screwed up this is. I can't believe that he would actually believe this is true. What about the fact that the percentage of the population of obese Japanese is smaller than that of Americans? Only thing that I can really see happening by Japanese eating more McD's is getting them all fattened up. Real good.

mrklixx · 09-28-2005, 04:24 AM

One of the links at the bottom of that story is even better.

http://www.accolo.com/Accolo-Rethink-Recruiting.wmv

ObieX · 09-28-2005, 04:39 AM

Actually i think atleast part of his arguement is true, atleast the height part. I've heard of a couple studies that have show that since their diet has expanded they have grown in height more than usual. Growth hormones in some foods may play some of the role, but simply eating more meat over/with fish and rice has caused an increase in vertical growth.

This has been another.... useless fact.

Bill O'Rights · 09-28-2005, 04:47 AM

Quote:

"The customers are calling her the female Ronald but that was not our intention," said campaign creator, Hidekazu Sato

Yeah...right

And where the hell's the bikini? I was promised a bikini.

ObieX · 09-28-2005, 04:50 AM

Someone track down some of the bikini pictures so *I* can grow in height.

Charlatan · 09-28-2005, 05:13 AM

Quote:

Originally Posted by ObieX

Actually i think atleast part of his arguement is true, atleast the height part. I've heard of a couple studies that have show that since their diet has expanded they have grown in height more than usual. Growth hormones in some foods may play some of the role, but simply eating more meat over/with fish and rice has caused an increase in vertical growth.

This has been another.... useless fact.

This is true of a more protein rich diet but to say that eating McDonald's is going to make you big and strong is just false.

Good Wakko reference!

Destrox · 09-28-2005, 05:18 AM

Quote:

Originally Posted by ObieX

I can't wait to see what will happen when(if) the commercials come to the US. $10 says "parents groups" are gonna go ape-shit.

I really doubt anyone is willing to lose 10$ that quickly with the prices of everything around us going up.

Back to the article though, I really dont see for such a change. Kids wont eat more burgers because a cute girl is on TV. They are swaying the commercials from kids to teen/adults.

Charlatan · 09-28-2005, 05:23 AM

They won't be using this campaign here. No way, no how.

Poppinjay · 09-28-2005, 05:23 AM

I think I'm getting supersized.....

down below.

MageB420666 · 09-28-2005, 05:37 AM

Quote:

Originally Posted by Charlatan

Good Wakko reference!

Sorry to thread jack, but isn't that Yakko? I thought Wakko was was the younger one.

ObieX · 09-28-2005, 05:48 AM

Those are some crazy shoes on her, i just noticed.

Part high-heel part clown shoe? Whats with the ties in the back? It's kinda rubber-lookin

And yea, thats yakko, this is wakko:

But close enough, im just glad someone gets it lol

Edit: Damn you tripod!

Charlatan · 09-28-2005, 05:51 AM

My bad... Yakko it is...

Astrocloud · 09-28-2005, 06:49 AM

She looks evil.

Bill O'Rights · 09-28-2005, 08:01 AM

Quote:

Originally Posted by Astrocloud

She looks evil.

Only in the sense that all clowns look evil. Who in the fuck thought that a Jack-In-The-Box toy was a good idea? Sadistic bastards. She, herself, looks to be quite the little cutie.

Anybody find those bikini shots, yet? I struck out.

moot1337 · 09-28-2005, 12:36 PM

All this is going to do is make more teens/adults in japan go to mcd's and say "I want a Mc. Really happy meal!"

Then, upon delivery of the disgusting greasy meat/potatoes, they'll slap the cashier right in the face, point at the hottie in the ronald bikini (which remains unfound) and then march out in a fit of rage.

Japan will be in chaos!
(and still short)

sadistikdreams · 09-28-2005, 04:00 PM

OLD! This story is so OLD!

I remember hearing about it LAST NOVEMBER!

But it deserves an update. Japan thought that it was waaay too weird, so they have since changed back to the "I'm lovin' it" campaign.

Pip · 09-29-2005, 03:34 AM

Too weird for Japan? Is that possible?

Gilda · 09-29-2005, 04:34 AM

Quote:

Originally Posted by ObieX

Those are some crazy shoes on her, i just noticed.

Part high-heel part clown shoe? Whats with the ties in the back? It's kinda rubber-lookin

Back laced ankle boots! If those came in tan, black, or maroon, I'd be ordering a pair.

Gilda

Ustwo · 09-29-2005, 05:46 AM

Quote:

Originally Posted by MooseMan3000

I hope that's just a poor translation, because that's really fucked up. Man, we really fucked with Japan's collective psyche in the 50s.

Well we had some issues about the collective psyche they had in the 40's

That being said, white skin has always been 'beautiful' in Japan, and is why the geisha makeup is so white. Height has also been an issue with them, though the blonde hair thing I had not heard about.

Anyways I’m feeling a bit yellow, think I’ll go eat a Big Mac.

Jinn · 09-29-2005, 06:45 AM

I knew my steady diet of McDonalds would get me somewhere!!

... at 6'6 and with my monitor tan, I'm the god of Japan!

f6twister · 09-29-2005, 07:33 AM

I tried and was also unable to locate the bikini shot. This was the best I could do:

<img src="http://img.photobucket.com/albums/v208/f6twister/Mc.jpg" alt="Image hosted by Photobucket.com">

I have to agree, she does look evil.

5757 · 09-29-2005, 08:08 AM

WTF? I'm sorry but that is just so ridiculous to me. I know sex brings in the green - but HAMBURGERS!? C'mon! If McDs tried to do that in the states - they would need to go through me because I wouldn't have it. I don't need my daughter's happy meal toy shaped as an anatomically correct Ronald.

Yakk · 09-29-2005, 02:21 PM

Hmm. I have a copy of this clip lieing around. No Bikini in it.

There is a tomato. But no Bikini.

Possibly a different clip has the Bikini...

Ustwo · 09-29-2005, 02:41 PM

Something about her gives me the same vibes as a pyscho goth chick, only with her agression turned outward instead of inward like a goth chick.

Hold me.

09-28-2005, 04:19 AM	#3 (permalink)
ObieX Pickles Location: Shirt and Pants (NJ)	As i understand it, the Japanese view the blonde haired white skinned person as the epitome of beauty. Of course all Japanese may not think that way, but I'm pretty sure that's the general consensus. I can't wait to see what will happen when(if) the commercials come to the US. $10 says "parents groups" are gonna go ape-shit. __________________ We Must Dissent.

09-28-2005, 04:24 AM	#4 (permalink)
raeanna74 I'm not a blonde! I'm knot! I'm knot! I'm knot! Location: Upper Michigan	[QUOTE:]The reason Japanese people are so short and have yellow skins is because they have eaten nothing but fish and rice for 2,000 years. If we eat McDonald’s hamburgers and potatoes for a thousand years we will become taller, our skin become white and our hair blond.[/QUOTE] I can't even begin to say how screwed up this is. I can't believe that he would actually believe this is true. What about the fact that the percentage of the population of obese Japanese is smaller than that of Americans? Only thing that I can really see happening by Japanese eating more McD's is getting them all fattened up. Real good. __________________ "Always learn the rules so that you can break them properly." Dalai Lama My Karma just ran over your Dogma.

09-28-2005, 04:24 AM	#5 (permalink)
mrklixx President Rick Location: location location	One of the links at the bottom of that story is even better. http://www.accolo.com/Accolo-Rethink-Recruiting.wmv __________________ This post is content. If you don't like it then you are not content. Or perhaps just incontinent. This is not a link - Do not click here I hate animated avatars.

09-28-2005, 04:39 AM	#6 (permalink)
ObieX Pickles Location: Shirt and Pants (NJ)	Actually i think atleast part of his arguement is true, atleast the height part. I've heard of a couple studies that have show that since their diet has expanded they have grown in height more than usual. Growth hormones in some foods may play some of the role, but simply eating more meat over/with fish and rice has caused an increase in vertical growth. This has been another.... useless fact. __________________ We Must Dissent.

09-28-2005, 04:50 AM	#8 (permalink)
ObieX Pickles Location: Shirt and Pants (NJ)	Someone track down some of the bikini pictures so I can grow in height. __________________ We Must Dissent.

09-28-2005, 05:23 AM	#11 (permalink)
Charlatan Getting it. Super Moderator Location: Lion City	They won't be using this campaign here. No way, no how. __________________ "My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars." - Old Man Luedecke

09-28-2005, 05:23 AM	#12 (permalink)
Poppinjay You had me at hello Location: DC/Coastal VA	I think I'm getting supersized..... down below. __________________ I think the Apocalypse is happening all around us. We go on eating desserts and watching TV. I know I do. I wish we were more capable of sustained passion and sustained resistance. We should be screaming and what we do is gossip. -Lydia Millet

09-28-2005, 05:48 AM	#14 (permalink)
ObieX Pickles Location: Shirt and Pants (NJ)	Those are some crazy shoes on her, i just noticed. Part high-heel part clown shoe? Whats with the ties in the back? It's kinda rubber-lookin And yea, thats yakko, this is wakko: But close enough, im just glad someone gets it lol Edit: Damn you tripod! __________________ We Must Dissent. Last edited by ObieX; 09-28-2005 at 06:41 AM..

09-28-2005, 05:51 AM	#15 (permalink)
Charlatan Getting it. Super Moderator Location: Lion City	My bad... Yakko it is... __________________ "My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars." - Old Man Luedecke

09-28-2005, 06:49 AM	#16 (permalink)
Astrocloud Apocalypse Nerd	She looks evil.

09-28-2005, 12:36 PM	#18 (permalink)
moot1337 Insane Location: Learning to Fly...	All this is going to do is make more teens/adults in japan go to mcd's and say "I want a Mc. Really happy meal!" Then, upon delivery of the disgusting greasy meat/potatoes, they'll slap the cashier right in the face, point at the hottie in the ronald bikini (which remains unfound) and then march out in a fit of rage. Japan will be in chaos! (and still short)

09-28-2005, 04:00 PM	#19 (permalink)
sadistikdreams lonely rolling star Location: Seattle.	OLD! This story is so OLD! I remember hearing about it LAST NOVEMBER! But it deserves an update. Japan thought that it was waaay too weird, so they have since changed back to the "I'm lovin' it" campaign. __________________ "Besides the noble art of getting things done, there is the noble art of leaving things undone. The wisdom of life consists in the elimination of non-essentials." -Lin Yutang hearts, by d.a.

09-29-2005, 03:34 AM	#20 (permalink)
Pip Likes Hats Location: Stockholm, Sweden	Too weird for Japan? Is that possible?

09-29-2005, 06:45 AM	#23 (permalink)
Jinn Lover - Protector - Teacher Location: Seattle, WA	I knew my steady diet of McDonalds would get me somewhere!! ... at 6'6 and with my monitor tan, I'm the god of Japan! __________________ "I'm typing on a computer of science, which is being sent by science wires to a little science server where you can access it. I'm not typing on a computer of philosophy or religion or whatever other thing you think can be used to understand the universe because they're a poor substitute in the role of understanding the universe which exists independent from ourselves." - Willravel

09-29-2005, 07:33 AM	#24 (permalink)
f6twister Addict	I tried and was also unable to locate the bikini shot. This was the best I could do: <img src="http://img.photobucket.com/albums/v208/f6twister/Mc.jpg" alt="Image hosted by Photobucket.com"> I have to agree, she does look evil. __________________ A little rudeness and disrespect can elevate a meaningless interaction to a battle of wills and add drama to an otherwise dull day. Calvin

09-29-2005, 08:08 AM	#25 (permalink)
5757 Insane Location: Vegas!!	... WTF? I'm sorry but that is just so ridiculous to me. I know sex brings in the green - but HAMBURGERS!? C'mon! If McDs tried to do that in the states - they would need to go through me because I wouldn't have it. I don't need my daughter's happy meal toy shaped as an anatomically correct Ronald. __________________ Hey! Wait! I've got a new complaint, Forever in debt to ((your)) priceless advice. - Nirvana

09-29-2005, 02:21 PM	#26 (permalink)
Yakk Wehret Den Anfängen! Location: Ontario, Canada	Hmm. I have a copy of this clip lieing around. No Bikini in it. There is a tomato. But no Bikini. Possibly a different clip has the Bikini... __________________ Last edited by JHVH : 10-29-4004 BC at 09:00 PM. Reason: Time for a rest.

09-29-2005, 02:41 PM	#27 (permalink)
Ustwo Pissing in the cornflakes	Something about her gives me the same vibes as a pyscho goth chick, only with her agression turned outward instead of inward like a goth chick. Hold me. __________________ Agents of the enemies who hold office in our own government, who attempt to eliminate our "freedoms" and our "right to know" are posting among us, I fear.....on this very forum. - host Obama - Know a Man by the friends he keeps.