Redundant to advertise? - Tilted Forum Project Discussion Community

Sleepyjack · 12-18-2003, 11:33 PM

Do you think companies, such as coke, nike and mcdonalds, you know the really huge ones... really need to still advertise there product?

Given nothing particulary drastic is changing about it (apart from side product, like new meal-deals or something like vanialla or cherry coke) Do they really need to continually show their product?
Enough peoepl know about it and will buy it regardless? surely?

When your company is THAT big, does advertising become redundant? ie such that there's negliable difference between money spent on advertising and money made from it (even though that's be hard to measure anyway?)

My view may be skewed though, cause consciously i am not effected by advertising? nor particulary care for pop-culture anyway?

Phaenx · 12-18-2003, 11:59 PM

Some companies don't, like Rolex, Cutco, etc. They rely on word of mouth advertising and generally, people think much higher of them.

The reason for this is because marketers are allowed to write commercials, and marketers are stupid.

Sleepyjack · 12-19-2003, 12:06 AM

Quote:

Phanex
The reason for this is because marketers are allowed to write commercials, and marketers are stupid.

funny cause it's true.

Although the consumers that whimisically, unnecessarily, excessivley and wastefully buy these products are the ones who are stupid

HugAPug · 12-19-2003, 12:08 AM

Well for the people that are "loyal" to their brand, advertising would be redundant. But advertising, I think, is still effective towards the people that have no loyalties to a brand and towards emerging consumers, such as children and developing foreign markets.

SecretMethod70 · 12-19-2003, 12:14 AM

Imagine this: Burger King advertises but McDonald's doesn't. Who do you think will eventually win over the other's customers?

So, instead, most markets are in a neverending spiral of advertising and trying to outdo their competition.

Cynthetiq · 12-19-2003, 07:41 AM

Coke and Pepsi have marketing history showing a direct correllation between their advertising and not advertising.

People being people need to be reminded.

santafe5000 · 12-19-2003, 08:37 AM

Got to advertise to have the huge tax deductions. Otherwise the large companies would have to pay more taxes. If they quit with the advertising, that would be another million out of work and on the welfare rolls. TV, magazine, Newspaper, Radio would go out of business with out advertising, more millions on the welfare rolls. Guess we need to put up with some advertising, just don't have to pay any attention to it.

water_boy1999 · 12-19-2003, 09:09 AM

Ever hear the saying, "Out of sight, out of mind"? I think this holds true for the mega companies like Coke and Pepsi. If one continues their advertising and the other ceases, I believe the advertising will win out because it is keeping it's image in front of the consumers.

m0ntyblack · 12-19-2003, 10:11 AM

Its sad, but true, advertising works. That's why you can't watch an episode of your favorite show without being inundated by the same 4 advertisements 20 times throughout the 30 minute showing. Also, repetitiveness (redundancy) works wonders in the psyche of humans. If they could repeat it in your ear over and over, they would.

MB

krwlz · 12-19-2003, 03:48 PM

Its not so much that people need to know about it. More like this.

You are driving along, and decide you need gas. On your way to the gas station, you hear a coke ad. Once you are there, the chances are now higher that you will buy a coke, because its on your mind a bit.

thingstodo · 12-19-2003, 04:12 PM

The facts are advertising works. Period. And it is much more seductive and subliminal than most people realize. I know, because I am in a related field and see the numbers - and the strategies.

And another thing.... the tax benefits don't cover the costs. You can only deduct a percentage of the cost of any expense ain a company and some, like entertainment and food, you can only at a 50% rather than 100% level. It's like interest on your home. You have $10K in interest expense and that is worth about $2,500 in tax savings, generally speaking.

The point is, no company is going to spend money without a clear ROI (return on investment), especially in today's economy! If you don't get some revenue, there is no point in spending.

Kaos · 12-19-2003, 06:32 PM

Every year, some age group moves up and their buying power increases. Usually young teens. Companies like Coke and Pepsi are directing their advertising to this demographic to make them "loyal" to their brand when they are just starting to get jobs and make their own money.

Other than that, they advertise big Contests every year, to keep their loyal buyers loyal and to try to get the ones who are loyal to another brand to switch.

gloveshot3 · 12-20-2003, 07:00 AM

is there any possibility that Coke, McDonalds, GM, etc. are so worried that their products are pure shit, they feel they have to try and convince the public that the products are not pure shit?

Cynthetiq · 12-20-2003, 07:11 AM

read arts thread on mass media mind control it's been well discussed there.

http://www.tfproject.org/tfp/showthr...ght=mass+media

timalkin · 12-20-2003, 02:37 PM

If you repeat something enough, people will start to believe it, even if it is a lie.

jbrooks544 · 12-21-2003, 01:32 PM

Marketing works. Marketing people aren't "stupid" and neither are their clients. I am in advertising and marketing of all kinds. If clients didn't KNOW that their advertising worked, then they wouldn't do it. In free publications and on many successful websites, the ads are a large part of the "content" that readers are looking for. Ads can be very useful to people. If you are planning your vacation, you go to the web and make your decision on what motel to stay in by viewing ads and their website (an ad) or online reservations (an ad). The reason people go to travel sites is for the ad content. Then, when you go to your destination, you pick up your free travel guide magazine and you are looking for ads. The first thing people want to know when they get to a business or vacation destination is where to eat. They find out from restaurant ads (= content). Many other companies/products advertise in vacation pubs. because that is when people try new things and do a lot of retail shopping. These are easy to understand and more direct examples. There are all types of ad campaigns. The more general Coke type ones serve to create and reinforce their "brand" identity. Their "brand" is their franchise. To not advertise it would inevitably have it fade away. I could go on, but I won't bore you all.
Marketing is a very sophisticated industry. Just because you see an ad doesn't mean that, as a layman, you are supposed to understand why they are doing it or how it works for them, etc. I see many things in other industries that I don't presume to try to understand.

12-18-2003, 11:33 PM	#1 (permalink)
Sleepyjack Fast'n'Bulbous Location: Australia, Perth	Redundant to advertise? Do you think companies, such as coke, nike and mcdonalds, you know the really huge ones... really need to still advertise there product? Given nothing particulary drastic is changing about it (apart from side product, like new meal-deals or something like vanialla or cherry coke) Do they really need to continually show their product? Enough peoepl know about it and will buy it regardless? surely? When your company is THAT big, does advertising become redundant? ie such that there's negliable difference between money spent on advertising and money made from it (even though that's be hard to measure anyway?) My view may be skewed though, cause consciously i am not effected by advertising? nor particulary care for pop-culture anyway?

12-18-2003, 11:59 PM	#2 (permalink)
Phaenx The Northern Ward Location: Columbus, Ohio	Some companies don't, like Rolex, Cutco, etc. They rely on word of mouth advertising and generally, people think much higher of them. The reason for this is because marketers are allowed to write commercials, and marketers are stupid. __________________ "I went shopping last night at like 1am. The place was empty and this old woman just making polite conversation said to me, 'where is everyone??' I replied, 'In bed, same place you and I should be!' Took me ten minutes to figure out why she gave me a dirty look." --Some guy

12-19-2003, 12:14 AM	#5 (permalink)
SecretMethod70 Human Administrator Location: Chicago	Imagine this: Burger King advertises but McDonald's doesn't. Who do you think will eventually win over the other's customers? So, instead, most markets are in a neverending spiral of advertising and trying to outdo their competition. __________________ Le temps détruit tout "Musicians are the carriers and communicators of spirit in the most immediate sense." - Kurt Elling

12-19-2003, 07:41 AM	#6 (permalink)
Cynthetiq Tilted Cat Head Administrator Location: Manhattan, NY	Coke and Pepsi have marketing history showing a direct correllation between their advertising and not advertising. People being people need to be reminded. __________________ I don't care if you are black, white, purple, green, Chinese, Japanese, Korean, hippie, cop, bum, admin, user, English, Irish, French, Catholic, Protestant, Jewish, Buddhist, Muslim, indian, cowboy, tall, short, fat, skinny, emo, punk, mod, rocker, straight, gay, lesbian, jock, nerd, geek, Democrat, Republican, Libertarian, Independent, driver, pedestrian, or bicyclist, either you're an asshole or you're not. What's the best nation in the world? DO-NATION!

12-19-2003, 08:37 AM	#7 (permalink)
santafe5000 EVIL! Location: Southwest of nowhere	Got to advertise to have the huge tax deductions. Otherwise the large companies would have to pay more taxes. If they quit with the advertising, that would be another million out of work and on the welfare rolls. TV, magazine, Newspaper, Radio would go out of business with out advertising, more millions on the welfare rolls. Guess we need to put up with some advertising, just don't have to pay any attention to it. __________________ When all else fails, QUIT.

12-19-2003, 12:08 AM	#4 (permalink)
HugAPug Crazy Location: Edmonton, AB	Well for the people that are "loyal" to their brand, advertising would be redundant. But advertising, I think, is still effective towards the people that have no loyalties to a brand and towards emerging consumers, such as children and developing foreign markets.

12-19-2003, 09:09 AM	#8 (permalink)
water_boy1999 Fly em straight! Location: Above and Beyond	Ever hear the saying, "Out of sight, out of mind"? I think this holds true for the mega companies like Coke and Pepsi. If one continues their advertising and the other ceases, I believe the advertising will win out because it is keeping it's image in front of the consumers. __________________ Doh!!!! -Homer Simpson

12-19-2003, 10:11 AM	#9 (permalink)
m0ntyblack Crazy	Its sad, but true, advertising works. That's why you can't watch an episode of your favorite show without being inundated by the same 4 advertisements 20 times throughout the 30 minute showing. Also, repetitiveness (redundancy) works wonders in the psyche of humans. If they could repeat it in your ear over and over, they would. MB

12-19-2003, 03:48 PM	#10 (permalink)
krwlz Fledgling Dead Head Location: Clarkson U.	Its not so much that people need to know about it. More like this. You are driving along, and decide you need gas. On your way to the gas station, you hear a coke ad. Once you are there, the chances are now higher that you will buy a coke, because its on your mind a bit.

12-19-2003, 04:12 PM	#11 (permalink)
thingstodo A Storm Is Coming Location: The Great White North	The facts are advertising works. Period. And it is much more seductive and subliminal than most people realize. I know, because I am in a related field and see the numbers - and the strategies. And another thing.... the tax benefits don't cover the costs. You can only deduct a percentage of the cost of any expense ain a company and some, like entertainment and food, you can only at a 50% rather than 100% level. It's like interest on your home. You have $10K in interest expense and that is worth about $2,500 in tax savings, generally speaking. The point is, no company is going to spend money without a clear ROI (return on investment), especially in today's economy! If you don't get some revenue, there is no point in spending. __________________ If you're wringing your hands you can't roll up your shirt sleeves. Stangers have the best candy.

12-19-2003, 06:32 PM	#12 (permalink)
Kaos Ssssssssss Location: Ontario	Every year, some age group moves up and their buying power increases. Usually young teens. Companies like Coke and Pepsi are directing their advertising to this demographic to make them "loyal" to their brand when they are just starting to get jobs and make their own money. Other than that, they advertise big Contests every year, to keep their loyal buyers loyal and to try to get the ones who are loyal to another brand to switch.

12-20-2003, 07:00 AM	#13 (permalink)
gloveshot3 Crazy	is there any possibility that Coke, McDonalds, GM, etc. are so worried that their products are pure shit, they feel they have to try and convince the public that the products are not pure shit?

12-20-2003, 07:11 AM	#14 (permalink)
Cynthetiq Tilted Cat Head Administrator Location: Manhattan, NY	read arts thread on mass media mind control it's been well discussed there. http://www.tfproject.org/tfp/showthr...ght=mass+media __________________ I don't care if you are black, white, purple, green, Chinese, Japanese, Korean, hippie, cop, bum, admin, user, English, Irish, French, Catholic, Protestant, Jewish, Buddhist, Muslim, indian, cowboy, tall, short, fat, skinny, emo, punk, mod, rocker, straight, gay, lesbian, jock, nerd, geek, Democrat, Republican, Libertarian, Independent, driver, pedestrian, or bicyclist, either you're an asshole or you're not. What's the best nation in the world? DO-NATION! Last edited by Cynthetiq; 12-20-2003 at 07:13 AM..

12-20-2003, 02:37 PM	#15 (permalink)
timalkin Addict Location: watching from the treeline	If you repeat something enough, people will start to believe it, even if it is a lie.

12-21-2003, 01:32 PM	#16 (permalink)
jbrooks544 Addict	Marketing works. Marketing people aren't "stupid" and neither are their clients. I am in advertising and marketing of all kinds. If clients didn't KNOW that their advertising worked, then they wouldn't do it. In free publications and on many successful websites, the ads are a large part of the "content" that readers are looking for. Ads can be very useful to people. If you are planning your vacation, you go to the web and make your decision on what motel to stay in by viewing ads and their website (an ad) or online reservations (an ad). The reason people go to travel sites is for the ad content. Then, when you go to your destination, you pick up your free travel guide magazine and you are looking for ads. The first thing people want to know when they get to a business or vacation destination is where to eat. They find out from restaurant ads (= content). Many other companies/products advertise in vacation pubs. because that is when people try new things and do a lot of retail shopping. These are easy to understand and more direct examples. There are all types of ad campaigns. The more general Coke type ones serve to create and reinforce their "brand" identity. Their "brand" is their franchise. To not advertise it would inevitably have it fade away. I could go on, but I won't bore you all. Marketing is a very sophisticated industry. Just because you see an ad doesn't mean that, as a layman, you are supposed to understand why they are doing it or how it works for them, etc. I see many things in other industries that I don't presume to try to understand.