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thingstodo · 12-19-2003, 04:12 PM

The facts are advertising works. Period. And it is much more seductive and subliminal than most people realize. I know, because I am in a related field and see the numbers - and the strategies.

And another thing.... the tax benefits don't cover the costs. You can only deduct a percentage of the cost of any expense ain a company and some, like entertainment and food, you can only at a 50% rather than 100% level. It's like interest on your home. You have $10K in interest expense and that is worth about $2,500 in tax savings, generally speaking.

The point is, no company is going to spend money without a clear ROI (return on investment), especially in today's economy! If you don't get some revenue, there is no point in spending.

12-19-2003, 04:12 PM	#11 (permalink)
thingstodo A Storm Is Coming Location: The Great White North	The facts are advertising works. Period. And it is much more seductive and subliminal than most people realize. I know, because I am in a related field and see the numbers - and the strategies. And another thing.... the tax benefits don't cover the costs. You can only deduct a percentage of the cost of any expense ain a company and some, like entertainment and food, you can only at a 50% rather than 100% level. It's like interest on your home. You have $10K in interest expense and that is worth about $2,500 in tax savings, generally speaking. The point is, no company is going to spend money without a clear ROI (return on investment), especially in today's economy! If you don't get some revenue, there is no point in spending. __________________ If you're wringing your hands you can't roll up your shirt sleeves. Stangers have the best candy.