Crack

and...












Now you will always see it!

__________________
Crack, you and I are long overdue for a vicious bout of mansex.

~Halx

Charlatan

That's what good logo design is all about.

__________________
"My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars."
- Old Man Luedecke

Reese

awe shit.

__________________
“It is better to be rich and healthy than poor and sick” - Dave Barry

Crack

__________________
Crack, you and I are long overdue for a vicious bout of mansex.

~Halx

twisted_elmo

My son works for fedex and I have never seen that, DOH!

__________________
Having fun Yet?

Shell

...it took me a minute or two to figure out what you all were seeing that i wasn't. Has anyone asked the designer if he meant to do that? I'll bet it's just dumb luck.

__________________
..."Say what you think. Those who mind don't matter and those who matter don't mind" ~ Dr. Seuss

ShaniFaye

I still dont get it?

__________________
I want the diabetic plan that comes with rollover carbs. I dont like the unused one expiring at midnite!!

Cynthetiq

see it now?

__________________
I don't care if you are black, white, purple, green, Chinese, Japanese, Korean, hippie, cop, bum, admin, user, English, Irish, French, Catholic, Protestant, Jewish, Buddhist, Muslim, indian, cowboy, tall, short, fat, skinny, emo, punk, mod, rocker, straight, gay, lesbian, jock, nerd, geek, Democrat, Republican, Libertarian, Independent, driver, pedestrian, or bicyclist, either you're an asshole or you're not.

Jozrael

Perhaps the consternation was from the fact that she supposed it was obvious?

Shell

...it's just that you have to wait until your eyes adjust to the negative space...and the caption is confusing in that it stops in the positive space.

__________________
..."Say what you think. Those who mind don't matter and those who matter don't mind" ~ Dr. Seuss

Redlemon

The Man Behind the FedEx Logo. Nice little interview with him - and yes, the arrow was intentional. "I thought that, if I could develop this concept of an 'arrow' it could be promoted as a symbol for speed and precision, both FedEx communicative attributes."

__________________
I can't read your signature. Sorry.

CoachAlan

I work for the postal service, and I remember seeing the old logo as a kid and having no idea it was an eagle.



For some reason I thought the wing was actually the head of some weird creature with a big, long nose, and the tail of the eagle was a leg stuck out forward. Here's my crappy interpretation of the way my child's mind saw it:

__________________
"If I cannot smoke cigars in heaven, I shall not go!"
- Mark Twain

Jetée

I can sympathize, I have difficulty with outline logos as well. You're above tweaked description of the trademark illustration of the USPS looks very similar to the New England Patriots logo at a stutter glance.

__________________
As human beings, our greatness lies not so much in being able to remake the world (that is the myth of the Atomic Age) as in being able to remake ourselves.

—Mohandas K. Gandhi

Shell

...i used to be a Graphic Designer/illustrator. Logos were my specialty and even I didn't see that arrow in the FedEx logo right away. The goal of a Graphic Designer is Visual Communications. If many are not getting it then the logo design really wasn't successful. To lightly shade in the arrow makes it happen...they really ought to change it to that.

...the concept is clever enough that they really shouldn't lose it in the negative space that most people don't see.

__________________
..."Say what you think. Those who mind don't matter and those who matter don't mind" ~ Dr. Seuss

Crack

perhaps it is the subconscious view that they are going for...

__________________
Crack, you and I are long overdue for a vicious bout of mansex.

~Halx

Shell

...that's a thought, Crack, but many people hardly have a consciousness much less a sub conscious. If it were me, i wouldn't want to gamble with my big advertising $$$. There's a lot to be said for clever subtlety but there's a limit if you want to maximize your advertising dollar.

__________________
..."Say what you think. Those who mind don't matter and those who matter don't mind" ~ Dr. Seuss