fedex
 

http://www.awib.org/content_frames/FedEx%20Logo.jpeg



and...









http://wirehead.notapattern.net/images/fedex-arrow.gif


Now you will always see it! :paranoid:

That's what good logo design is all about.

awe shit.

My son works for fedex and I have never seen that, DOH!

...it took me a minute or two to figure out what you all were seeing that i wasn't. Has anyone asked the designer if he meant to do that? I'll bet it's just dumb luck.

I still dont get it?

http://img.photobucket.com/albums/v1...92-47-22PM.jpg

see it now?

Perhaps the consternation was from the fact that she supposed it was obvious?

...it's just that you have to wait until your eyes adjust to the negative space...and the caption is confusing in that it stops in the positive space.

The Man Behind the FedEx Logo. Nice little interview with him - and yes, the arrow was intentional. "I thought that, if I could develop this concept of an 'arrow' it could be promoted as a symbol for speed and precision, both FedEx communicative attributes."

I work for the postal service, and I remember seeing the old logo as a kid and having no idea it was an eagle.

http://www.unhmub.com/gsshipping/usps_logo.jpg

For some reason I thought the wing was actually the head of some weird creature with a big, long nose, and the tail of the eagle was a leg stuck out forward. Here's my crappy interpretation of the way my child's mind saw it:

http://photos3.meetupstatic.com/phot...s_8774932.jpeg

I can sympathize, I have difficulty with outline logos as well. You're above tweaked description of the trademark illustration of the USPS looks very similar to the New England Patriots logo at a stutter glance.

...i used to be a Graphic Designer/illustrator. Logos were my specialty and even I didn't see that arrow in the FedEx logo right away. The goal of a Graphic Designer is Visual Communications. If many are not getting it then the logo design really wasn't successful. To lightly shade in the arrow makes it happen...they really ought to change it to that.

...the concept is clever enough that they really shouldn't lose it in the negative space that most people don't see.

perhaps it is the subconscious view that they are going for...

...that's a thought, Crack, but many people hardly have a consciousness much less a sub conscious. If it were me, i wouldn't want to gamble with my big advertising $$$. There's a lot to be said for clever subtlety but there's a limit if you want to maximize your advertising dollar.