Do you do traditional crunches, or do you alternate side to side, elbows to knees? The workout this way is much more intense and targets a greater range of muscles. Doing crunches against a machine that offers resistance also targets the lower abs and lower back to a great extent.
When I work out, my greatest target area is the traps (the muscles around the shoulders and base of the neck.) I feel that a large, defined set of traps gives one of the most muscular, powerful appearances, which is why I focus on them. To work them out, I do a lot of shoulder shrugs with free weights, as well as rocking side to side while keeping the hips relatively still. I've noticed that these two exercises have done wonders to my upper back without me even noticing until recently.
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