I have to admit, I have always had the impression that American made cars are not as good. This was from direct experience when I was young, in the 80's, and had been reinforced over time when I was renting cars often while traveling for business.
The key for me is really style. US manufacturers in the 80's and most of the 90's did not concern themselves with style, they focused on affordability, practicality, etc. European and Japanese auto makers grabbed market share because they realized that the car became more than a comodity, a simple form of transportation, it was (and is) part of a personality, an extension of image so to speak. US manufacturers were very slow on the uptake here. Another possibly large contributing factor was Unions and the work virtual removal of quality work ethic that came with them. (That's another can of worms altogether though)
I think the US manufacturers are getting it and they have made up some ground. Some of the new concept cars and even the new models this year have caught my eye at the recent auto show in Detroit.
Currently I drive a Porsche 911 Carrera Cabriolet.
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