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I read it back in the day. I can crisply recall two things from it, the first being that it's mostly about the way fast food companies/franchising interacts with society and the economy (ie turnover rates, low wages, no benefits, etc).
The second being a story about (I *think* it was Jack in the box) a fast food company that had poisoned a few people with... maybe E. Coli, but something specific. There were two facts that could have been extrapolated from the poisonings: The virus that was ingested was only feasibly carried via feces (ie the cows tend to shit around when they're being slaughtered, and some of it makes its way into the meat), and that the product was not being cooked at a high enough temperature to kill the virus.
The solution was to cook it more. What was widely ignored by the company and the media was the other part: "There is shit in the meat."
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