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Fame strikes those who have talent and are provided an opportunity to efficiently utilize said talent to it's fullest extent. You could be the most talented person in the world, but if you can't deliver when your opportunity is granted, you are nothing.
People change as a person on many base levels. They begin to view themselves with more value, and therefore begin to demand more valuable things surrounding them. It's like the classic economics model: As income goes up, demand for superior goods goes up.
Friends and families will relate relatively to them. Depending on how much the person has changed, for the good or for the bad, will dictate how they will be viewed by friends and family.
People get starstruck because fame is an intoxicating and invigorating position. Emotions are highly addictive chemicals. As far as getting them flowing, fame can do the trick.
Society demands nice clothes.
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