I knew someone who became very famous in a short period of time and underwent a significant personality change as a result.
My take on it was that when she became famous, she could no longer be sure as to whether the people she was friends with (and people she did not know) acted a particular way because they were genuinely interested in her as a person or if they had some sort of ulterior motive. It didn't help that many people really were finding ways to profit from their familiarity with her. In the end, she severed all her old relationships and I have no idea if there are many people she feels she can trust. I don't think money was the factor -- it was the fact that other people were able to use her for personal gain without her knowledge, and so she lost her faith in everyone, whether or not they did so.
There's also something dehumanizing about having people who don't know you obsess over you, and the complete lack of privacy that results.
It's quite sad, really.
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