in my int'l marketing class, there was one example about Gerbers or something, they were trying to sell baby food in those little glass jars in Africa, and so they have those cute babies on the label. Well, it turns out that in Africa since a lot of people are illiterate, so they put the picture of the product on the label, so the africans thought they Gerber was selling ground up white baby in the little glass jars.
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