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04-19-2003, 12:21 AM
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#1 (permalink) |
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Loser
Location: who the fuck cares?
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Actual Marketing Flops
Cracking an international market is a goal of most growing corporations. It shouldn't be that hard, yet even the big multi-nationals run into trouble because of language and cultural differences. For example...
The name Coca-Cola in China was first rendered as Ke-kou-ke-la. Unfortunately, the Coke company did not discover until after thousands of signs had been printed that the phrase means "bite the wax tadpole" or "female horse stuffed with wax" depending on the dialect. Coke then researched 40,000 Chinese characters and found a close phonetic equivalent, "ko-kou-ko-le," which can be loosely translated as "happiness in the mouth." In Taiwan, the translation of the Pepsi slogan "Come alive with the Pepsi Generation" came out as "Pepsi will bring your ancestors back from the dead." Also in Chinese, the Kentucky Fried Chicken slogan "finger-lickin' good" came out as "eat your fingers off." When General Motors introduced the Chevy Nova in South America, it was apparently unaware that "no va" means "it won't go." After the company figured out why it wasn't selling any cars, it renamed the car in its Spanish markets to the Caribe. Ford had a similar problem in Brazil when the Pinto flopped. The company found out that Pinto was Brazilian slang for "tiny male genitals". Ford pried all the nameplates off and substituted Corcel, which means horse. When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say "It won't leak in your pocket and embarrass you." However, the company's mistakenly thought the spanish word "embarazar" meant embarrass. Instead the ads said that "It wont leak in your pocket and make you pregnant." An American t-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope's visit. Instead of the desired "I Saw the Pope" in Spanish, the shirts proclaimed "I Saw the Potato." Chicken-man Frank Perdue's slogan, "It takes a tough man to make a tender chicken," got terribly mangled in another Spanish translation. A photo of Perdue with one of his birds appeared on billboards all over Mexico with a caption that explained "It takes a hard man to make a chicken aroused." Hunt-Wesson introduced its Big John products in French Canada as Gros Jos before finding out that the phrase, in slang, means "big breasts." In this case, however, the name problem did not have a noticeable effect on sales. In Italy, a campaign for Schweppes Tonic Water translated the name into Schweppes Toilet Water. Japan's second-largest tourist agency was mystified when it entered English-speaking markets and began receiving requests for unusual sex tours. Upon finding out why, the owners of Kinki Nippon Tourist Company changed its name. and finally... In an effort to boost orange juice sales in predominantly continental breakfast eating England, a campaign was devised to extoll the drink's eye-opening, pick-me-up qualities. Hence, the slogan, "Orange juice. It gets your pecker up." |
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04-19-2003, 02:34 PM
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#9 (permalink) |
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Insane
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Marketing people are, in general, the stupidest people with jobs. Their incompetence and laziness sets standards for which government employees can only dream to reach. Why they offer a degree in it in college is beyond my understanding.
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This post has been sanitized for your protection by the Ministry of Information of Oceania. |
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04-22-2003, 08:23 PM
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#24 (permalink) |
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B3yond!
Location: MI
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When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say "It won't leak in your pocket and embarrass you." However, the company's mistakenly thought the spanish word "embarazar" meant embarrass. Instead the ads said that "It wont leak in your pocket and make you pregnant."
very funny!
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Q. What is the difference between erotic and kinky? A. Erotic is using a feather... kinky is using the whole chicken. 
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04-23-2003, 08:18 PM
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#28 (permalink) | |
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Minion of the scaléd ones
Location: Northeast Jesusland
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Re: Actual Marketing Flops
Quote:
<img src="http://www.tophat665.com/Graphics/Pix/BTWT.jpg"> (4/24: For some reason the graphic isn't showing.)
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Light a man a fire, and he will be warm while it burns. Set a man on fire, and he will be warm for the rest of his life. Last edited by Tophat665; 04-24-2003 at 03:55 AM.. |
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10-02-2003, 06:23 PM
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#30 (permalink) |
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Tilted
Location: Houston, TX
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in my int'l marketing class, there was one example about Gerbers or something, they were trying to sell baby food in those little glass jars in Africa, and so they have those cute babies on the label. Well, it turns out that in Africa since a lot of people are illiterate, so they put the picture of the product on the label, so the africans thought they Gerber was selling ground up white baby in the little glass jars.
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10-02-2003, 06:41 PM
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#31 (permalink) |
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Tired
Location: Florida
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Rofl!
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From a head full of pressure rests the senses that I clutch Made a date with Divinity, but she wouldn't let me fuck I got touched by a hazy shaded, God help me change Caught a rush on the floor from the life in my veins |
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10-03-2003, 01:20 AM
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#33 (permalink) |
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Insane
Location: under the freeway bridge
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ground up white babies in jars.......that is awful.....awful funny
I've been thinking i should drink more orange juice.
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"Iron rusts with disuse, stagnant water loses its purity and in cold water freezes. Even so does inaction sap the vigor of the mind" Leonardo Da Vinci |
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| actual, flops, marketing |
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Brilliant! I've seen many of these before, but some nice new ones in there! 
