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Where's Wally wasn't a "dumbing down" at all. Frequently different territories will rename a product for their audience. It is more likely that the UK rights holder just felt that "Wally" was a cooler name.
The title in china might be something like: Look for the Happy Good Luck Man in the Funny Hat.
It's all cultural
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"My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars."
- Old Man Luedecke
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