Because there are many women who get trapped by the idea that they can change a man; they see his bad points and think, "Oh, I can fix that".
The relationship is therefore evaluated not on who you are, but who you could be. She can't accept your unwillingness to change, because she doesn't want you, she wants a fantasy you.
(Of course, the usual disclaimers apply; not all women suffer from this, some men do, etc).
IMO, good long-term relationships are built on the basis that you look at someone, and ask yourself, "Can I live with this person's flaws forever?" and answer, "Yes".
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