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The reason that the guy what has all the expensive gear and shoots well stands out even before he pulls the trigger is that his gear looks comfortable on him and he looks comfortable at the range. His expensive gear looks broken in, not brand new. His gun has some shiny spots on the grips from lots and lots of shooting.
While the conscious mind may not notice these, together, they present an image that the subconscious mind understands perfectly - this is a professional. Same type of cues hold true in any hobby or endeavour.
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