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You might be interested in researching semiology, the science of signs, coined by a Swiss linguist named Ferinand de Saussure, or semiotics, that explores how meaning is generated in everyday life -- particularly in the media. In semiotics, there is the signifier (an image or sign) and the signified (a concept). You can think of the signifier as a symbol of the signified (there can be many), or a basic idea or meaning that the signifier symbolizes.
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"inhuman fiery goat worship" is an anagram for "information superhighway" -kingvolc
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