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The classic story/myth was that Hubbard and another major sci-fi author (I want to say Heinlein) were discussing various topics when the discussion of the fastest way to make money came up. Hubbard's hypothesis was religion. They made a bet, the gist of which was that Hubbard would start a religion whole-cloth and make a million dollars from it within a certain time-frame.
Sad to say, the other author lost the bet.
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