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Seeing as I work for one...
Right now is probably the worst time to start anything up. Internet sales are all-time slow, it's the summer time, and the industry is SO saturated with content, it's rediculous.
You need mega bucks to make it work, lots of money to pay the models, and lots of time to impove, maintain and advertise. I only take care of a couple websites, but it's a full time job for 2 people and we still manage to fall behind sometimes.
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