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I think it is called the 'pyramid' approach. I think, I'm not sure. Anyway, the principle is: consumer is stupid and not very interested. So marketing communication is kept simple. One face, one name, one voice. The other members of the band will become interesting to the public if the band breaks big.
If the singer is not too ugly, he or she will take the paper doll's role. If someone other than the singer is clearly the 'idol' ín the group, an exeption might be made.
Good manners and fair play is for the musicians and other idealists. When booking interviews, it is not the band the media is booking, but the paper-doll. Suggest that the drummer and the songwriter do the TV-show, when the singer is busy, the answer is: WHO? No-body is interested!!!
Does it hurt? Yep. Is it fair? Nope. Is it profitable? ..MMMM...
ok. I feel better now. >]
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