The typical goal of terrorism is not simply to strike out against the targets, but to provoke a disproportionate reaction against those sympathetic to the perpetrator in order to radicalize moderates who find themselves harmed more by that disproportionate reaction than the terrorists' actions. Very little is as effective than killing innocent people, particularly children, in provoking a violent response.
This is why the proper reaction to terrorism is for level heads to prevail and ensure that retaliation is explicitly limited to seeking justice rather than revenge against those responsible for heinous acts.
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