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True enough.
Much of it is marketing as well. I mean, look at all the names of these drinks: Monster, Rockstar, Redline, NOS, Red Bull, Full Throttle, AMP, Bawls.... It's ridic.
If it were just about the caffeine, they'd drink regular pop, whether it's diet or not.
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Knowing that death is certain and that the time of death is uncertain, what's the most important thing?
—Bhikkhuni Pema Chödrön
Humankind cannot bear very much reality.
—From "Burnt Norton," Four Quartets (1936), T. S. Eliot
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