a big component of cheating is: how healthy is the relationship? People, not just men, won't stray from a good relationship. It's pretty clear when it's starting to go poorly, so people need to talk through their troubles and fix them. Ignoring them or just tolerating them creates distance, that leads to less sex.
It's all about the relationship and not so much about opportunity. If you're in love with someone, you wouldn't ever think of cheating. If either spouse becomes distant, not fun to be around, the other spouse will drift away and if not addressed, they may cheat.
I've never cheated and had 7-8 opportunities to with married women. None of my guy friends have cheated. So my experience is counter to what society believes. Let's face it, the guys gotta be cheating with someone, so it's not like women are blameless.
In my observation, cheating is pretty rare.
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