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In general, I just ignore them. I've got a pretty impressive title at work, but it's pretty meaningless to me. That said, there are certain titles that you don't ignore, especially if you're trying to do business with that organization.
That includes TFP except under some very specific circumstances. If your title is "upright" that means that you might be a spammer, so if I don't recogize you, I'm going to make sure.
As far as ranks on the internet go, though, those are very handy tools when there are things that you want to keep from the general public. And we have lots of things that we don't want any asshole on the internet to be able to see.
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"They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety." - B. Franklin
"There ought to be limits to freedom." - George W. Bush
"We have met the enemy and he is us." - Pogo
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