It doesn't work with 'advertising' and 'rare' things. Scarcity is the problem, and it can be caused by too much demand, too many people, or not enough people who know how to make it.
The police and the law are there to investigate crimes and fill out reports. In order to work better, individuals need to avoid situations where they can be taken advantage of, protect themselves, and work toward reducing demand by increasing supply.
Nobody is doing to 'steal' water out of the ocean.
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