dippin

The name of the game is being controversial. People don't get radio shows or sell best sellers by being careful and even handed.

I've experienced this first hand with someone who is similar to Coulter: David Horowitz.

At one point, my alma mater invited him to campus and paid him his fee (I believe it was 5,000 plus expenses for a 1 hour talk plus time for questions). During his speech, someone disagreed with him on something or other and he dismissed the student by saying she was "half educated." After this, the student sent him a letter explaining in more detail what she meant, trying to have a conversation and so on. What did he do? Posted the letter online and mocked it on his website. Some people on campus were outraged. Then what did he try to do? He wanted to come to campus again, but wanted to be paid again. The university refused to pay him a second time within a year, but said that would gladly schedule a room and post a new talk on the school events' calendar. The university also sent an email to the student council that if they wanted to meet with him officially as the student council, that all should attend, as to avoid one or two students with an agenda (whatever that would be) acting as the entire student council without the rest of its members there. He used this as another article in his series against academia, claiming he was "banned" from campus and that the university prohibited students from meeting with him. All false, of course, but it got him on the local media numerous times.

When there is nothing to be gained by being reasonable, and a multi book deal by being a bigot, people will be bigots.