I think it really depends on what the guy is looking to get out of the situation. If I'm out at a bar looking for a casual one night stand the value I place on looks goes way up and if she wants to "blatantly take the initiative" all the better, it makes my night easier.
However if I'm out looking for somebody I can build a relationship with, the value I place on looks goes down in favor of other attributes. A smile and making eye contact may get me to walk over and say hi but if she turns out to be dumb as a sack of door knobs I'm probably just going up and leave...and honestly if she's incredibly unattractive it wont even get that far. (just for the record taking the initiative doesn't matter to me in this situation either)
Getting somebody to come over and talk is helpful but there is SO much more that needs to go along with it if you want to be successful.
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