Originally Posted by Wikipedia

Gator Gum

In the late 1970s and early 1980s (as well as the late 90s to early 2000s), Gatorade sold a brand of chewing gum called Gator Gum. The product, manufactured by Fleer Corporation, was available in both of Gatorade's original flavors (lemon-lime and orange) and was rather sour-tasting by normal chewing gum standards.

In the late 1970s, Stokley-Van Camp (owner of Gatorade prior to 1983) negotiated a long-term licensing deal, with Swell and Vicks, to market "Gator Gum." The gum, which had no functionality or ingredients of Gatorade Thirst Quencher, was discontinued in 1989 after the contract expired. Mueller Sports, in Wisconsin, manufactures a gum called Quench; it is based on Gator Gum but is not the same as what Stokley-Van Camp created.

Gator Gum's foil packaging advertised that the product "Helps Quench Thirst." However, like all chewing gums, the product would not actually rehydrate the body on its own but would, instead, only give the feeling of a "wet mouth". However, it did contain electrolytes to assist the human body with the rehydration process.