People forget there are 3 actual Warcraft games that have a story line, as well as a whole franchise of books.
There is a story to be told here.
That said, if they veer in to new territory with the plot, they could end up alienating their fan base as well as confuse newcomers to the story.
If they stick to the established story (orc invasion, ner'zhul, etc..) they may have a decent film, but having "been through it" before with the games, it's going to be a giant exercise in deja vu.
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