Here is a laundry list of other factors that would explain problems in the North American auto industry: - Marketing/branding management
- Human resources management
- Retailer support strategy
- Executive strategy
- Process management
- Research and development strategy
When I consider these other things, it's hard for me to accept it was only (or even mainly) product quality that caused the problems.
Regardless, I'd vote for Subaru. 
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Knowing that death is certain and that the time of death is uncertain, what's the most important thing?
—Bhikkhuni Pema Chödrön
Humankind cannot bear very much reality.
—From "Burnt Norton," Four Quartets (1936), T. S. Eliot
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