Introduction to Psychology: Readings: Section 2-1: Systematically Observing the Brain
Quote:
Pleasure Centers. Several areas within the limbic system, when stimulated electrically, are associated with feelings of reward and pleasure in mammals. In the 1950s, James Olds and Peter Milner discovered the first evidence for what was to become known as “pleasure centers” in the brain (Olds, 1955; Olds, 1958; Olds & Milner, 1954; also see Hebb, 1955 and Thompson, 1999). They had accidentally placed an electrode in a particular area of a rat’s limbic system and noticed that the rat seemed to enjoy electrical stimulation of this area. When they implanted electrodes in this same area in other rats, they found that electrical stimulation served as a reward for the learning of new behaviors. In fact, they allowed rats to press a lever that stimulated this area in their own brains. They found that rats press the lever as much as 2000 times an hour (an average of one lever press every 1-2 seconds). Rats sometimes would continue pressing until they dropped from exhaustion. In 1962, James Olds repeated these experiments with monkeys and obtained similar results (sometimes with lever presses as high as 8000 times per hour — about two presses every second). Other studies have found pleasure centers in cats, dogs, and dolphins.
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It sounds like these people won't be too happy.
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'They' will tempt you with infinite pleasure, but they really want to control you.
I think this is the way that computers will go. The brain computer interface will be a huge step and will allow for some interesting developments.
We are Borg.
You will be assimilated.
Resistance is futile.