It's an ethnic thing.
There needs to be an appropriate and descriptive title for those who descent from the humans that lived in Northern an Central America before Europe began to colonize about 500 years ago. They're not European, they don't descend from Europeans. They did descend from the same people Russians and Asians descended from, but they've not been Asian for well over 20,000 years. They are their own distinct ethnicity. As such, they require a unique title, and Native American is the best descriptive title that isn't more than maybe a dozen words.
Why aren't you a Native American? You're of European descent (I'm guessing). Jump back a few generations and you're probably eating schnitzels or scones, not maze and buffalo.
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