|
Fiji water is one particularly glaring example of the absurdity of this. The brand is built around cleanliness, stylishness, and environmentalism. But the bottles are made in China and shipped to the beautiful island of Fiji (where locals routinely suffer from a lack of clean drinking water). The source water is drawn from a volcanic artesian well that is not renewable. Then it's shipped to the US (mainly) for sale.
A finished product--a one liter bottle of Fiji Water takes 26 liters of water and a kilogram of fossil fuel to make, and creates over one pound of CO2.
By ounce, certain beer is now cheaper than certain water OR gasoline. So screw driving to work--let's just drink beer all day!
|