It isn't about show being supported by American advertisers.
Companies rely heavily on revenue generation. Media companies rely on the ability to sell and resell their products.
I just explained this to someone in my office since I deal with this on a daily basis.
I buy the rights from the licensor LucasFilm to make books about Star Wars. I am buying from him exclusive world wide rights to sell a line of Star Wars books called Dark Jedi Academy. I publish and distribute the book only in the United States.
I go to Germany and meet with a German Publish House gmbh and sell to them the right to translate the book into German and sell it worldwide. More than likely they will only translate the book and sell it in Germany. This implies they ONLY have those rights. I can contact another publisher and sell the rights to them to sell the book in English in Germany.
None of the products that were sold compete directly with each other. They all have their own ability to sell and not overlap their territory or distribution channel.
So a UK company cannot print the book in English and sell it in the UK or anywhere else in the world for that matter.
The german publish house gmbh will pay royalties to the me. As does the pulsiher of the english book in Germany. I then pay a share of that royalty to LucasFilm.
My profits go up because I didn't want to bother going to sell books in Germany because I don't know any distributors, wholesalers, or stores there. But selling the rights to the books there got me and the licensor more money that would have otherswise not been actualized.
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