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Don't forget the "and handling" part of the "shipping and handling" part of the equation.
It's all about the numbers (read: volume). Try serving a market like Timmins, especially when you're dealing with something as heavy as books.
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Knowing that death is certain and that the time of death is uncertain, what's the most important thing?
—Bhikkhuni Pema Chödrön
Humankind cannot bear very much reality.
—From "Burnt Norton," Four Quartets (1936), T. S. Eliot
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