The big thing is that you need to ask open-ended questions. If you ask a yes/no question, you're not going to get a conversation. Conversely, if you're asked a yes/no question, expand on your answer to keep it going.
Ask what kind of music they listen to. If it's what you like, you have something in common; if it's something completely different, ask them to describe it and recommend a few bands for you to try listening to. It's a good way to expand your horizons and find new concert buddies.
Same as above, but with movies. "I saw a commercial for ___ the other day and it looked funny/good/whatever," have you heard anything about it?" (or, "You think it will be any good or did we see all the funny parts in the commercial?")
What are they wearing? Anything unique? Anything that's probably worn to draw comments and questions (what's with the tophat and powdered wig?) Any band shirts, patches on bags, etc? Are they carrying an instrument?
No religion or politics until you know them.
If you're not much of a people person, you can sit in a public area and listen to public conversations to give you ideas of what people usually talk about.
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