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Old 11-02-2007, 09:20 AM   #10 (permalink)
bermuDa
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Location: CA
The designer is not a drawing tool for the client. If you give them something that is unfinished, they could still love it because they don't know any better (I would not show a client 20 different variations to choose from, even 5 is too many). If all you do is appease them and sacrifice your own creative and professional integrity by showing work you know to be incomplete or undeveloped, you are not acting in their best interest. I've gone against my better judgment before because I let the client push me around, and now I know better.

The job of a logo is to communicate in one breath the identity of the company or group it represents. It's a visual sentence. There are a lot of subjects in the sentence you're trying to spell out, and as it stands, it doesn't communicate what you're telling me. If it seems to you like it's hitting all the points but other people don't get it, it's not their problem, you're too close to it to see objectively how it might be mis-communicating.

Quote:
style of text is not the designer's choice
I have to take exception to this, because typography is a MAJOR component of design, and it is absolutely the designer's job to understand how the type communicates. If the client wants to use a particular font because it's a part of their identity that they want to keep it's one thing, but if they want to use Comic Sans or Papyrus because they don't want to pay for a font, it's time to regulate. Clients are an important part of the process, but they are not the designer, the art director, or the dictator.
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