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I'd have to disagree on some of those points, JinnKai.
There are guys that, no matter how 'hot' or charming a woman is, she'll be glanced over because her hair color is 'wrong'. There are guys (and I've known a few) who'd declare they never date a blond, brunette, etc. Similarly, there are those who think that redheads, blonds, whatever, are all a certain way and that's all they'll pay attention to.
I don't see men put 'personality' on the top of any lists, either, but how many times do you see a beautiful woman with a less than average appearing man and think "What's she see in him?" I have yet, in all my decades, to see a gorgeous hunk of a guy with his arm around a less than average looking woman, though.
There were studies done years ago (don't know if they're still applicable, but probably are), that men will choose partners equal to or better in personal appearance.
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