Baraka_Guru

There is increasing pressure to put the prices closer to parity (on books anyway). But this puts a lot of strain on small Canadian publishers, who have tight margins and if on the rare occasion they turn a profit, it is only possible due to a number of tax credits and government grants. The price squeeze, though it may seem fair, actually doesn't seem as much when you account for the disparity of the economies. The American book market is much larger than the Canadian market. For example, did you know a best seller in Canada can be achieved at 2,000 copies?

If you understand marketing, you will know that pricing is a complex thing that isn't easily reduced to a direct comparison with the products of a foreign market.

If anything, the dollar value parity will continue to put this pricing pressure on publishers, but I'm not sure this is a good thing because who knows how long this will last?

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Knowing that death is certain and that the time of death is uncertain, what's the most important thing?
—Bhikkhuni Pema Chödrön

Humankind cannot bear very much reality.
—From "Burnt Norton," Four Quartets (1936), T. S. Eliot