KungFuGuy

The grandpa part makes that the best compliment i've received so far.

Shakran- What do you do that you have interns working for you? I'm always eager to talk to other industry people. I learned a lot about commercials from interning at believe media, a commercial production company down in NYC

I graduated from NYU film school last year and am still editing my thesis.

Feel free to blast away with harsh critiques, after hearing some rather novel (and sometimes inane) shots at my work from other film students my skin's gotten tough to that sort of thing.

I would argue for the handheld camera though (okay i didn't do it magnificently and i know specifically of two shots that are too shaky). I say so in general just because today's viewing audience is more accustomed to jump shots & shaky camera work.

The original cut was 1:00 long, and had lots more ketchup buildup like you mentioned, and i cut and cut to keep that portion longer in the :30 cut, but it squeezed all of the following beats too close together, making an already jumpy commercial too jumpy.

thanks for the insightful critique shakran