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To put my spin on it...
Marvel Comics have always stood out to me as the intelligent comics. In the old age of comics, they stood out amongst a batch of soulless, detatched titles. They tackled real issues by way of metaphor, and sometimes brought them to the forefront of their comics. Other companies followed suit, but it was all Marvel's initiative. Captain America was never interesting, nor too popular, but his overt symbolism was hard to ignore. While most comics tackled social issues with a backhanded, entertaining slant, it was never up for interpretation what Captain America was about.
So now he's dead. The reflection of what it means by way of metaphor is, yet again, hard to ignore. This isn't much of a publicity "stunt" - to be perfectly honest, the most important and impactful message Captain America can deliver in his long history will be this story; his death. Nobody would have paid attention otherwise. I'm rather surprised he survived the "death" of the comic industry during the mid 1990's. Everyone knew who Captain America was, but nobody cared. Now they do.
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