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Originally Posted by jorgelito
It's not exactly like the Honda Civics are having trouble getting sold.
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That's what THEY want you to think. I've sold Dodge, Lexus, Toyota and Scion in that order. The game is always the same despite the demand for the car (Well, not Scion). It's a numbers game. The dealer relies on selling cars in volume for as high as he can. Always tell him that you are going to a rival dealership. Always tell him that you are "just looking". Never intend on buying a car on your first day unless you want to get ripped off. That being said -if he gets to invoice then jump on it. But ALWAYS SAY that you are looking at under invoice.
Did I say to be unrealistic? Remember to act a little crazy about your money. The attitude is that you only make this purchase once every 6 years -the dealer makes these deals every day -therefore he knows the game better than you and is OUT TO STEAL YOUR MONEY.
The magic number is $1,000 under invoice. Ask for it. Be crazy if he can't do it. Remember the words "I have to go". But while acting this way -be prepared to wait. ACT IMPATIENT.
And if they don't have the EXACT CAR THAT YOU WANT tell him that he can get it with a DEALER SWAP.
I wish I could go with you -I would make your day and give the manager a real bad headache. Don't worry, I used to work for them... I know they deserve it.