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I will never understand why these negative ads work.
They spout out about how their opponent is the devil incarnate and wants to take all the money from working families and give it to Scrooge or my opponent wants to help terrorists kill you, etc.... They are bad, bad, bad people.
Then it will cut away to a picture of the smiling candidate sitting on the front porch with their spouse and three kids, "this message was brought to you by and approved by Jane Doe". They must be so proud.
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