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I guess I don't define negative campaigning the same way you do. As long as the issues are being actually addressed. Issues would not include personal things. If the add in question says that so-and-so voted some way on some bill, the implication is that the opponent sponsoring the add wouldn't have voted that way.
Negative adds attack things that are typically out of bounds, IMHO, with personal issues again being the issue. The Jack Ryan sex scandal would be the obvious example.
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