Cyn, fair enough... but non-traditional methods of marketing is what I'm going for. The standard print or TV ad has lost a great deal of effectiveness in modern America, and there are better ways to get the public's (positive) attention.
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Originally Posted by guccilvr
Ya know it's funny, anyone who claims they hate a place, yet can quote their advertisements.. I guess it worked then didn't it? Advertisements are *not* about making money. Ok so there is some process of it that the company hopes that by advertising they will make some money in the future. Advertisement, as said earlier, is mostly about being familiar in people's minds. The more familiar you are with a company, the more you'll talk about it and there's an increased chance of someone buying the service because you just gave them free advert. Sooner or later, the companies know that if they bombard ads across the nation at $.01 per viewer and there are 100 million of you watching CSI, then at least a small percentage of those people will patronize their establishment. Why? Did it make you crave something? Nope, it's just that the next time you wanted something you were <i>familiar</i> with that name and bought their product. Pretty simple really.
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Eh, I don't agree. This is like the concept of "there's no such thing as bad press". Is that really true? First, yes, advertising is 100% about making money, even if not directly. If spending millions of dollars a year on ads didn't generate (or have the appearance of generating, as I believe) more revenue, companies wouldn't advertise. Look at Google. To the best of my knowledge, they do not advertise, but are one of the quickest growing companies there are... and they are 100% service related (services and products are what you need to advertise for, right?). Unless you consider offering search bars on other sites as advertising... but then putting your company or product name on anything is advertising, which is, again, counterpoint to my argument here. I'm not saying marketing is useless, I just think things need to change to capture a broader audience in today's marketspace.